LinkedIn

LinkedIn has become a powerhouse for B2B marketing, offering unparalleled access to a professional and engaged audience. Recently, I had the opportunity to attend a LinkedIn event where I gathered some valuable insights that are sure to elevate your LinkedIn advertising game. The event highlighted the importance of a full-funnel approach and shed light on […]

In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented challenges in precisely identifying the ideal audience for B2B campaigns. However, the widespread adoption of artificial intelligence (AI) across various industries highlights its potential to […]

LinkedIn, the world’s leading professional network, has recently announced a significant enhancement to its Sales Navigator platform. This update opens up new avenues for marketers, providing the ability to leverage customer lists within the platform. While the main focus of Sales Navigator has traditionally been on empowering sales teams, the implications for marketing are profound, […]

Building a professional LinkedIn community can not only give you access to hundreds (or possibly thousands) of potential customers, but it can also: Help promote your brand on a personal level   Create a stronger following   Ultimately grow both your LinkedIn network and your social footprint   Read on to discover how to build, maintain and optimise […]