In the fast-paced world of e-commerce, personalisation is key to creating lasting customer relationships. One of the most effective but often overlooked strategies for connecting with customers is sending birthday emails. Sending a happy birthday email not only provides a personal touch, it also offers a great opportunity to boost customer loyalty, increase engagement, and […]

The conversation around sustainability has expanded beyond physical waste and energy consumption to include the carbon footprint of our online activities. Every action we take on the internet—whether it’s sending an email, streaming a video, or loading a webpage—requires energy. This energy, often derived from fossil fuels, contributes to global carbon dioxide (CO2) emissions. A […]

The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can fully engage, connect, and experience digital content without barriers. For digital copywriters, this isn’t just a checkbox exercise—it’s an opportunity to be part of a […]

Website accessibility isn’t just a nice-to-have—it’s a necessity. Accessibility isn’t just about catering to a minority; it’s about inclusivity and creating a positive experience for everyone who visits your site. One crucial aspect of this is making sure your website is optimised for screen readers. These tools help visually impaired users navigate the web, and […]

The internet is a crucial part of daily life. Whether it’s accessing information, communicating, shopping, or selling—its capabilities and significance continue to grow. As a result, it’s important to make sure everyone, no matter their abilities, can use it effectively. For digital marketers, creating high-quality content is essential, but if it isn’t accessible to everyone, […]

In our increasingly digital world, websites serve as gateways to information, services, and opportunities. Yet, a startling reality persists: the vast majority of websites remain inaccessible to millions of users with disabilities. This digital divide not only excludes a significant portion of the population but also represents missed opportunities for businesses and organisations. The scale […]

Taylor Swift recently came under scrutiny for the number of private flights she was taking as part of her Eras tour, and the environmental impact these would be having. However, what if I told you that we’re all part of a much bigger environmental problem, with double the impact of aviation (2% of greenhouse gas […]

The world of social media never stands still, and Facebook is no exception. Facebook has made significant changes to its video recommendation algorithm, aiming to improve user experience by promoting more relevant and engaging video content. Gone are the days of scrolling through a newsfeed filled with videos of varying sizes and aspect ratios. Facebook […]

With few exceptions, I follow a familiar process before I decide to purchase an item, subscribe to a service, or engage with a business. When I have a need or desire for something—for example, to have my house painted—I begin by researching local companies online or asking my social network for recommendations. From there, I […]