You’ve probably noticed that Google’s search results are evolving, with an AI-generated summary now appearing at the top for some queries. This feature, called Google’s Search Generative Experience (SGE), is an experimental tool that uses generative AI to make search results more helpful and interactive. When you enter a query, this AI summary provides a […]

Expanding a brand’s reach across global markets is an exciting move, but it’s also complex. When it comes to international SEO, a strategic URL structure can play a huge role in success. URL structure isn’t just a technical decision, it’s a foundation for your brand’s online identity and discoverability across different regions and cultures. In […]

Every November, a whirlwind of discounts and deals takes over inboxes, websites, and social feeds. Black Friday, once a single day of post-Thanksgiving sales in the United States, has grown into a global retail phenomenon spanning weeks. It’s a masterclass in marketing, capturing attention, and driving urgency like no other event. The genius behind Black […]

For brands expanding across borders, effective international SEO requires more than simple translation. Content localisation (adapting your content to resonate with specific cultural, linguistic, and regional preferences) plays a major role in connecting with local audiences and enhancing visibility in global search engines. In this blog, we explore how content localisation strengthens international SEO, enabling […]

Expanding your digital presence across regions means more than just translating content. Each region brings unique opportunities and challenges, requiring a thoughtful international SEO strategy tailored to specific local audiences. Effectively targeting different regions with SEO isn’t about a one-size-fits-all approach; it’s about creating a strategy that combines local insight with robust technical SEO.  In […]

Ever wondered how some businesses consistently dominate SERP results? Well, it turns out the secret lies in truly knowing and understanding their customers. In this article, go back to basics and explore what customer segmentation really is and find out how it can give your SEO strategy a boost. What does customer segmentation mean? Customer […]

With AI powering more marketing efforts than ever before, it’s easy to see why so many brands are leaning on it to streamline processes, personalise experiences, and automate content. But while AI can deliver impressive outputs and efficiency, it can also have unintended consequences when it’s not set up, tested, or monitored properly.From misinterpreting brand […]

With platforms like TikTok and Instagram Reels take centre stage, the demand for punchy content is at an all-time high—and many digital copywriters may be feeling the pressure. These platforms thrive on short, direct content. So, how can you deliver a powerful message when you’ve only got a handful of words to work with? Cut […]

The top 10 law firms in the UK are charging clients almost 40% more per hour than they were five years ago, a survey has found, as inflation and the continued growth of US firms in London pushes up fees. The biggest UK firms charged an average of £449 per hour in 2024, compared with […]