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Stannah

Stannah – SEO

Digital Sustainability Consultancy

Institute of Directors

The Cookie is Crumbling: Google Chrome Begins to Phase Out Third-Party Cookies

Google has started phasing out third-party cookies for a limited number of users on Google Chrome, with plans to extend this to all users by the end of 2024. For more information, you can refer to Google’s announcement A Quick Introduction to Cookies: Website cookies serve core functions such as managing shopping carts, remembering login […]

Exploring AI’s Role in the Evolution of Digital Marketing

Are E-E-A-T and Core Web Vitals ranking factors? Here’s why it doesn’t matter…

There’s been a lot of chatter in the world of SEO lately about whether Core Web Vitals and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness – a bit of a mouthful, we know!) are ranking factors. Google has made many statements over the years addressing this issue, which you are free to trawl through if you […]

Unveiling the TikTok Trends of 2024

In TikTok’s dynamic universe, trends are not just fleeting moments, they are evolving narratives. As we step into the new year, it’s essential to understand the intricacies of TikTok’s trend ecosystem, divided into: Moments: These are the creative sparks that quickly catch fire on TikTok, ranging from popular sounds to trending hashtags. Short-lived yet impactful, […]

How Predictive Audiences Are Transforming B2B Targeting on LinkedIn

In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented challenges in precisely identifying the ideal audience for B2B campaigns. However, the widespread adoption of artificial intelligence (AI) across various industries highlights its potential to […]

Maximising ROI: The Critical Role of A/B Testing in Facebook Advertising

Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your […]