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Are E-E-A-T and Core Web Vitals ranking factors? Here’s why it doesn’t matter…

There’s been a lot of chatter in the world of SEO lately about whether Core Web Vitals and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness – a bit of a mouthful, we know!) are ranking factors. Google has made many statements over the years addressing this issue, which you are free to trawl through if you […]

Unveiling the TikTok Trends of 2024

In TikTok’s dynamic universe, trends are not just fleeting moments, they are evolving narratives. As we step into the new year, it’s essential to understand the intricacies of TikTok’s trend ecosystem, divided into: Moments: These are the creative sparks that quickly catch fire on TikTok, ranging from popular sounds to trending hashtags. Short-lived yet impactful, […]

How Predictive Audiences Are Transforming B2B Targeting on LinkedIn

In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented challenges in precisely identifying the ideal audience for B2B campaigns. However, the widespread adoption of artificial intelligence (AI) across various industries highlights its potential to […]

Maximising ROI: The Critical Role of A/B Testing in Facebook Advertising

Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your […]

Unveiling the Power of TikTok Advertising: Your Comprehensive Guide

Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront of this evolution is TikTok. With its skyrocketing user base and innovative advertising capabilities, TikTok has become a powerhouse for brands seeking to engage audiences in unique and impactful ways. So, buckle up! We’re […]

TikTok vs. Google: The New Search Revolution

In the ever-evolving landscape of social media, TikTok has transcended its origins as a short-form video app to become a dynamic discovery engine. This transformation not only signals a shift in user behaviour but also offers brands unique opportunities for innovative digital marketing. In this blog, explore how TikTok is reshaping user behaviour, the platform’s […]

Embrace the Future of Email Marketing: Preparing for Gmail’s & Yahoo’s New Sending Requirements

In a digital landscape where email remains a cornerstone of communication, staying ahead is crucial. From February 2024, Gmail and Yahoo are implementing stricter sending requirements, aimed at reducing spam and improving user experience. In this article, discover what’s changed and why you must adapt. By understanding these changes and taking proactive steps, you can […]

Retailers Set For a “Challenging” 2024: Overcome The Obstacles With Digital Marketing

The British Retail Consortium (BRC) recently predicted a “challenging” 2024 for retailers, following a lacklustre Christmas period, the possibility of higher business rates being introduced, and potential disruptions to shipments via the Red Sea. With the prediction that “cautious consumers are battening down the hatches” (Paul Martin, UK head of retail at KPMG), spending across […]

How to Leverage The Power of AI in Digital Marketing

The state of content – a 2023 retrospective and predictions for 2024

As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect on the year gone by. While my role at Elixirr Digital has me engaging with clients across the full scope of digital marketing, 2023 found […]