Understanding the Digital Customer Journey: From Awareness to Conversion
Effectively navigating the digital landscape calls for a deep understanding of the customer journey. This journey is often shown as a funnel, illustrating how prospects move from awareness to conversion—and ideally becoming repeat customers. By understanding and optimising this funnel, your business can utilise various channels to guide potential customers through each stage. In this […]
Emojis on Social Media: Fun or Done?
There’s clearly a growing divide between generations, especially with the constant trends highlighting the differences between Gen Z and Millennials. And it got me thinking: Are emojis still on trend? Emojis have become a staple of digital communication and, when used correctly, add colour, personality, and emotion to digital conversations—helping brands connect with audiences on […]
Beyond ROI: Adapting Your Email Strategy For Any Objective
Email has long been established as one of the most cost-effective marketing channels, but in terms of what email can achieve, that is just the tip of the iceberg. According to a recent study by Litmus in their State of Email Innovations Report, 72% of brand managers are no longer focusing on ROI. Instead, they […]
A Journey in AI Video Creation
When you work at a digital marketing agency, innovation is the name of the game. At Elixirr Digital, we’re always exploring new ways to elevate our content and connect with our audience on a deeper level. An idea that recently sparked my interest was incorporating videos into our blog posts—not just as an eye-catching addition, […]
From Troves of Decentralised Data to Actionable Insights: The Role of Data Engineering in AI Development
In today’s data-driven world, businesses generate and manage vast amounts of data daily, often measured in millions of terabytes. This explosion of decentralised data presents new challenges, particularly in effectively harnessing this data to extract valuable insights. As AI evolves from a futuristic concept to a business necessity, the success of AI projects increasingly depends […]
Why Businesses Need a Digital Strategy: A Roadmap for Growth
In an age of rapid industry evolution, having a clear and focused digital strategy is no longer optional—it’s essential. A strong digital strategy serves as a roadmap, guiding your business through a complex digital landscape and ensuring that your marketing, customer service, and sales efforts all line up with your overall goals. However, it’s important […]
Why E-commerce Businesses Should Send Customers Birthday Emails
In the fast-paced world of e-commerce, personalisation is key to creating lasting customer relationships. One of the most effective but often overlooked strategies for connecting with customers is sending birthday emails. Sending a happy birthday email not only provides a personal touch, it also offers a great opportunity to boost customer loyalty, increase engagement, and […]
Website Accessibility Audits
Digital Sustainability: Reducing Image Sizes for a Greener Web
The conversation around sustainability has expanded beyond physical waste and energy consumption to include the carbon footprint of our online activities. Every action we take on the internet—whether it’s sending an email, streaming a video, or loading a webpage—requires energy. This energy, often derived from fossil fuels, contributes to global carbon dioxide (CO2) emissions. A […]
How Digital Copywriters Can Prepare For The European Accessibility Act
The European Accessibility Act (EAA) is set to transform the digital landscape, mandating inclusivity by 2025 and making the web a place where everyone—regardless of their abilities or temporary impairments—can fully engage, connect, and experience digital content without barriers. For digital copywriters, this isn’t just a checkbox exercise—it’s an opportunity to be part of a […]