How our Ecommerce SEO services help businesses

According to industry research, organic search drives 53% of website traffic on average, making it a crucial component of any digital marketing strategy, particularly for ecommerce businesses.

We employ a range of techniques, based on in-depth research, to develop a bespoke organic strategy designed to connect with your target audience and encourage them to move smoothly through your sales pipeline, no matter what stage of the purchasing journey they occupy.

With this approach, our ecommerce SEO strategies ensure that you get more than just increased organic traffic, and focus on the objective that truly delivers success for your business: Conversions.

Our approach to Ecommerce SEO

We’ve worked hard to be recognised as a Google Partner agency, so you can be confident that our specialists are well-versed in all of the tasks that might be needed to improve your online store and grow your business. Our SEO campaigns are typically based on the following:

Keyword research

Every good SEO strategy is underpinned by fantastic keyword research and this is especially true for online stores. Understanding the intent behind your customer’s searches and where that places them in the purchasing journey is crucial to being able to properly optimise product pages to maximise visibility.

Technical SEO

Technical issues can plague any site but are particularly important to continuously monitor when it comes to working on an ecommerce website, as any issues indexing or accessing your site could cost you sales. Our experts are experienced in working directly within the backend of sites, ensuring that your store is protected from issues that could interrupt sales.

With more emphasis being placed on visitor experience, our specialists will also help to ensure that your site loads efficiently, which has been proven to improve conversion rates.

Link Building

Links are how search engines contextualise sites and understand how authoritative they are, so acquiring high-quality backlinks is especially important within the ecommerce sector, where authority and customer trust mean everything.

We combine keyword research with link-building tactics to make sure that crucial areas of your store, such as category pages, are easily discoverable by your target audience.

Collaboration with other digital specialists

When working to deliver the best results possible, we don’t limit ourselves to one approach. Our SEO specialists work closely with other specialisms to ensure we can capitalise on opportunities to further improve your ecommerce store.

This typically includes working with UX experts to improve user experience, or CRO specialists to improve conversion rates, who can help to increase sales even further.

Ready to experience the benefits of working with a dedicated team of search engine optimisation experts? Talk to us today