How our local SEO services help businesses

Alongside our overall SEO offering, we also specialise in strategies that focus on driving visibility and awareness of businesses within specific geographic areas, helping to tap into local search results and increasing the likelihood of reaching customers who are actively searching for products or services within an area.

By making use of specialists who are experienced in local SEO strategy, you can help your business to better connect with your target audience, allowing you to focus on what you do best: running your business.

Our approach to local SEO

There are a number of approaches our specialists might take when working to support your business, but the most common areas are:

Google Business Profile (GBP)

Formerly Google My Business listings, GBP is a cornerstone of local SEO, enabling your business to build a local presence, demonstrate credibility and share details such as opening hours, with local customers performing a Google search. Inclusion within Google Maps helps build a business’s local presence and attract potential customers who are looking for services in the area.

Local citations

A local citation is any online listing for your business that includes your contact information, typically your business name, address, and phone number (NAP). Ensuring that these details are accurate, relevant and optimised gives your business the best chance of being discovered in search engine results pages (SERPs).

Local link building

Securing links from websites which are local to your business is a crucial element of any local SEO campaign, because not only does it increase the likelihood that your business is discovered by customers when browsing other sites, it also helps search engines to better understand your site within a local context.

Ready to experience the benefits of working with a dedicated team of search engine optimisation experts? Talk to us today