Paid Social Media Agency

Whether you’re a large or small business, our talented digital and social media marketing specialists can help you to create, develop and manage highly targeted, powerful and profitable social media advertising campaigns.

Talk to us today

Paid Social Media Agency

Whether you’re a large or small business, our talented digital and social media marketing specialists can help you to create, develop and manage highly targeted, powerful and profitable social media advertising campaigns.

Talk to us today

Our social media services

Paid social media marketing services

Our paid social media marketing services are designed to help you achieve your goals and connect with your audience in a meaningful way.

From strategy and research to asset creation and evaluation, our specialists can help you achieve incredible results for your business.

Explore our paid social media marketing services > 

Organic social media marketing services

If you’re looking to boost your social media presence and increase your brand awareness, organic social media could be the solution for you.

Our savvy social media experts can create a strategy and high-quality posts that encourages your target audience to engage with your brand and grow your online community.

Explore our organic social media marketing services > 

Social media training services

We offer social media support, training and workshops to help you gain confidence in understanding and improving your social presence. These sessions can also help to create or identify people within your business who can act as social media ambassadors.

Explore our social media training services >

Take a look at one of our successful social media campaigns to see an example of our work in this area:

Case Study
A targeted and engaging social ad campaign to boost lead generation and enhance user experience
Read more

What can social media marketing be used for?

Social media marketing has a range of benefits that are hugely valuable for most, if not all businesses, regardless of industry:

Reaching your audience

There are billions of active users on social media, offering a fantastic opportunity to connect with both existing and potential customers alike. As well as reach, social media also helps you build a genuine connection with your target audience, allowing you to develop and nurture the relationship.

Improving brand awareness

Increasing brand awareness for your business is one of the biggest benefits of social media marketing.

Brand awareness helps people build trust with your brand. Strong brand awareness can result in customers using your brand without consciously deciding to do so. In certain cases, brand awareness has even led to brands becoming a byword for the product they create (i.e. Hoover, Sellotape, Blu-Tac, Biro etc.)

By incorporating brand awareness into your campaign strategy, we can increase the overall impact of your social media marketing campaign.

Sending more traffic to your website

If you’re launching a service or product, or trying to help your customers, you’ll probably share this news on your social media channels. Social media marketing is great way of showing relevant content to your target audience and driving them to your website.

What’s more, the traffic that you send to your website can often be further along the customer journey than a typical user. After all, these are people who have already chosen to interact with your business and receive regular updates from your brand.

Driving sales

Organic and paid social media marketing can be great ways to drive sales for your business. It gives you the opportunity to share captivating and targeted information to your customers at key points in their consideration phase.

Delivering social media marketing success

Everything we do is underpinned by our motto “Marketing you can measure”, and our paid social media services are no different. Our team of experts will always make sure that they fully understand your business objectives before creating any campaigns, so you can be confident that your social media marketing efforts will align with your goals.

Enhance your social media presence

Ready to reap the benefits of social media marketing? Get in touch with our paid social media agency to kickstart your social media activity.

Talk to us today >

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Social media marketing FAQs

What is social media?

Social media refers to communities that exist on digital platforms (like Facebook or Twitter). These social networks can be used as tools to improve brand awareness and drive product consideration, or to increase leads and sales.
Social media audiences are built using cookies, which means users are segmented based on their online behaviour as well as their submitted profile information (such as age and location) to create hyper-targeted segments. This makes social media one of the easiest advertising platforms to accurately target your audience.

What is social media management?

Social media management refers to a person or organisation who manages a paid or organic account. They do this by creating and improving social campaigns on one or more platforms.
Our team of social media mastermind will use their social expertise to offer this service and create a thorough account strategy to get the best results for your business. By using social media management tools, we can maximise efficiency and increase the overall performance of your campaigns.

What is social media used for?

Social media has loads of different uses, depending on the platform. For example, LinkedIn is the social platform most used for B2B advertising, professional networking and recruitment. Platforms like Facebook and Twitter, on the other hand, are used to advertise services or products and share content among ‘friends’ or ‘followers’.

What is a social media marketing plan?

A social media marketing plan helps you to decide how to use social media networks in the most effective way to best support your business. The plan typically includes 7 pillars:

  • Who uses the channel in question, and what are they using it for?
  • Will using the channel help you to meet your objectives?
  • Does the channel fit with your brand?
  • What results would you like to achieve through this channel?
  • What kind of content works best on the channel?
  • What is the best tone and voice to use when posting on the channel?
  • How often should we post on this channel?

Once you answer these questions, you should be able to understand each channel and how effective it can be for your business.

Are social media marketing campaigns effective?

Social media marketing allows you to target potential customers with more accuracy than most other forms of marketing.
Social media giants (like Facebook, Instagram, TikTok and Twitter) have billions of active users. These audiences are made up of cookie-based and profile information, which means social media advertising spend is often lower than other marketing channels, and can be more impactful and effective.

Which social media platform is best for my business?

That depends on what your business wants to gain from social media marketing. If you’re a B2B organisation, you might be more likely to find your audience on LinkedIn or Twitter. If you’re a B2C organisation, you might think about using other platforms like Facebook or Instagram instead.
The social media platforms that you choose to use will depend on the objectives that you want to meet – contact us to find out more.

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