Organic social media refers to the free content (posts, photos, videos, stories, etc.) that all users, including businesses and brands, share with their followers on their feeds. This type of content is not paid for, unlike ads, and aims to engage and build relationships with the audience organically.

Effective use of organic social media marketing can bring tonnes of benefits to your business, including increasing your organic reach and brand awareness, building meaningful relationships with new and existing customers, attracting new customers to your sales funnel, and effectively engaging your audience.

Paid social media can quickly reach a wider audience, targeting specific demographics, interests and behaviours—you have more control over who sees your posts. Whereas organic social media is best suited to building long-term connections and trust with your audience through regular, unpaid posts.