Email Marketing Agency

We can help you connect with the right people at the right time using email marketing, while also keeping in constant contact with your most valuable existing customers.

Talk to us today

Email Marketing Agency

We can help you connect with the right people at the right time using email marketing, while also keeping in constant contact with your most valuable existing customers.

Talk to us today

Engage your customers like never before

When you have a great product or service, you’ll want to tell your customers about it – think of email marketing as the megaphone that lets you do that. And with more than 330 billion emails sent every day, this is definitely one marketing channel you shouldn’t ignore.

Email marketing forms a vital part of your overall marketing strategy, no matter whether you’re a large or small business or running a physical or online store.

We have a wide range of both B2B and B2C email clients, so we can help you achieve greater success with your email marketing campaigns. And don’t worry, we’ll make sure you remain GDPR (General Data Protection Regulation) and PECR (Privacy and Electronic Communications Regulations) compliant.

We have many years of experience with a variety of Email Service Providers (ESPs) and platforms, including:

  • Pure 360
  • Salesforce
  • Pardot
  • Mailchimp
  • Hubspot
  • Campaign Monitor
  • Klaviyo
  • Dotdigital
  • Exponea
  • GetResponse

If you’re new to email marketing tools, we can review your needs and help you choose the ESP best suited to you and your business. If you already have an ESP but need help managing and improving your campaigns, designs, segmentation or marketing automation, feel free to contact us to find out how we can help.

Our email marketing specialists provide flexible email advertising services that can expand with you and your business.

A properly segmented and expertly managed email campaign will help you:

  • Reach and engage your target audience
  • Build customer trust and loyalty
  • Make your business stand out among your competitors
  • Keep your products and services fresh and relevant
  • Drive the results you need – be it increased revenue, lead generation or brand awareness

Our measurable email marketing services

Sending eye-catching, effective emails is a great way to get more interaction out of your existing customer base or contact list.

From planning to creation to delivery, we work with you, directly within your email marketing platform of choice, at every stage of your campaign.

Our fully managed email marketing service includes:


  • Thorough audits of your existing email campaigns
  • Account review and activity reports
  • Idea generation and strategy that fits with your overall marketing goals
  • ESP research and selection

Design & Development

  • Creative review
  • Copywriting
  • Wireframing
  • Creative email template design – using HTML or in platform WYSIWYG editor
  • Mobile responsive builds
  • CRM integration

Email Campaign Management

  • Build and send regular campaigns
  • Audience segmentation
  • Marketing automation
  • Defined quality assurance process
  • Thorough browser and inbox testing across devices
  • Spam testing
  • A/B split testing
  • Subject line testing and optimisation
  • Selecting the optimal time to send your emails
  • Thorough tracking
  • Email data hygiene and list management
  • Personalisation
  • Optimisation of signup forms

Campaign Reporting and Analysis

  • Individual campaign performance review
  • Monthly reporting against KPIs

Our team has a huge amount of knowledge and experience with a wide range of ESPs and B2B/B2C email marketing strategies.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Elixirr Digital are a key strategic partner in driving our results. They totally get our brand and deliver engaging solutions with passion and commitment that is visible across the whole team. A really fantastic agency I am pleased to be working with.

Talia Findlay,
Digital Marketing Manager
Case Study
Email marketing that drives impressive ROI
Read more

Email Marketing FAQs

What is email marketing?

Email marketing is a type of direct marketing that targets customers or prospects via emails sent straight to their inboxes. It’s usually used to promote products and/or services (transactional emails), but can also be used to create relationships with potential customers and to build brand awareness.

Ready to talk about your email marketing needs? Get in touch today!

What is an ESP?

An ESP (Email Service provider) is a company that provides an email platform or tool to help you send marketing emails. These tools usually allow users to create subscriber lists, create emails, send emails, check reports and analytics for campaigns, test email variations, and so much more.

Most are built around a user-friendly drag-and-drop email format, so making changes to templates can be fairly straightforward. However, we would still recommend getting an expert to make the changes for you to ensure best practices are followed every step of the way.

Why is email important in a digital marketing strategy?

Email can give you round-the-clock access to your audience via their inbox, on their desktop or mobile device. A well-crafted email, delivered at the right time, can be a very effective marketing tool, and provide a strong return on investment (ROI).

Is email marketing still effective?

Not only is email marketing still effective, it generally shows remarkably strong results. According to The Data and Marketing Association, every £1 you spend can create an average return of £32!

Plus 49% of consumers said that they like to get email newsletters and promotions from their favourite brands every week. (Statista)

What is an email delivery rate?

Email delivery rate is the rate at which your emails reach the inboxes of your subscribers. To work out the email delivery rate, divide the number of emails sent by the number of emails that were successfully delivered.

For example: 1000 emails sent, 867 emails delivered: 86.7% delivery rate.

What is an open rate?

The open rate for an email is the percentage of people who opened it. A low open rate suggests that improvements could be made to your subject line, preview text, “from” name, and email address.

Is there a difference between open rate and deliverability rate?

Open rate and deliverability rate are two very different metrics, so shouldn’t be confused. A deliverability rate is the rate of your emails that reach your subscribers’ inboxes. To calculate your own deliverability rate, just divide the number of emails that you sent by the number of emails that were delivered correctly.

What is a click-through rate?

The click-through rate (CTR) for an email is the percentage of people who clicked on a link within it. This is usually influenced by the content used within the email, as well as the call to action that you use. A higher CTR rate usually helps to increase your website conversion rate.

What is the difference between a soft and a hard bounce?

Any email that doesn’t reach the subscribers’ inbox is defined as a bounce. However, there is an important difference between a soft and a hard bounce.

A soft bounce occurs when a message fails to reach an inbox due to a temporary issue (i.e. the recipient’s inbox is full) and the message will be resent when this issue has been fixed.

A hard bounce occurs when the email could not reach an inbox at all. This is usually because the email address is invalid, blocked or fake.

What is A/B testing?

A/B testing is used to work out the most effective version of your email. It allows you to test things such as subject lines, email layouts, added personal content, call-to-actions, headlines, images, etc.

When A/B testing, you usually send the email to 50% of your audience (25% to each version). The remaining 50% are then sent the version of the email that produced the best results.

What is audience segmentation?

Audience segmentation is the practice of grouping your subscribers based on shared features. This is most commonly used to create gendered segments. However, it can also be used to send your subscribers emails based on their age, occupation, loyalty, country, city etc.

What is marketing automation?

Marketing automation is a form of email marketing that sends out an email automatically based on the actions of your subscribers. This is usually based on things such as subscribing to emails, a birthday, abandoned baskets, etc.

Automated emails are a great opportunity for continuing a relationship with your subscribers without having to create and send brand-new content. Setting up detailed (yet complex) automation workflows can be a great way to ensure that customers continue to receive effective service, even outside of your normal operating hours.

Should I buy an email list?

You should never buy a list to increase your email subscribers, as you will be acting against the terms of GDPR. Also, your email delivery rate can suffer as a result due to your emails being flagged as spam.

The best way of building your email list is to grow one by allowing people to sign up on your website.

We’re a friendly bunch

Want to get the ball rolling? Then leave your details and we’ll be in touch to discuss how we can help grow your business online.

  • We’re ready to listen to your needs and would like to talk about how we can grow your business online.