Act Now: Implement Google Consent Mode V2 or Risk Losing Key Google Ads Features
In the world of tracking and analytics in digital marketing, the last 12 months have been a whirlwind of new rules and regulations. Notably, tools like Google Analytics have been at the forefront of this rapid evolution. Looking ahead, we anticipate the coming year will be equally, if not more fast-paced, so it’s important that […]
Google Core Web Vitals Update: Introducing INP
Hello and welcome to the latest article from Coast Digital’s resident Core Web Vitals (CWV) bore. Just when you thought it was safe to go back in the water, here I am. Fuelled by a never-ending desire to see the web running at top speed. It has been a little over two years since Google […]
Eco-Friendly SEO: How Optimising Websites Can Help Improve Sustainability
Sustainability is an ever-growing topic across multiple industries, with thousands of businesses working hard to reduce their carbon footprint over the next few years. There are obvious improvements to be made, such as reducing emissions from transport, reducing the amount of plastic used and embracing low-energy technologies, but there are huge sustainability opportunities within the […]
What Being a Musician Taught Me About Marketing
Believe it or not, I didn’t always want to be an SEO Specialist. As a teenager, I didn’t have posters of Tim Berners-Lee and John Mueller on my bedroom wall, and I didn’t ever picture myself sitting at a desk in an office. I wanted to be a musician. A guitarist and singer to be […]
The Art of Facebook Advertising: Effective Audience Targeting Strategies
With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically, 66% of the population are active Facebook users, and the platform’s user base continues to grow with 400 new signups every minute. The widespread internet […]
See How LinkedIn Sales Navigator’s Can Enhance Your Advertising Strategies
LinkedIn, the world’s leading professional network, has recently announced a significant enhancement to its Sales Navigator platform. This update opens up new avenues for marketers, providing the ability to leverage customer lists within the platform. While the main focus of Sales Navigator has traditionally been on empowering sales teams, the implications for marketing are profound, […]
Getting Started with Organic Social Media, Part 2/3
Targeting Made Easy: The Ultimate Guide to Audience Targeting in DV360
In the ever-evolving world of digital advertising, reaching the right audience is the key to success. Google’s Display & Video 360 (DV360) offers an array of powerful audience-targeting options that can help you connect with your ideal clients. In this comprehensive guide, explore the various types of audiences you can target in DV360, from first-party […]
An Introduction to Organic Social Media, Part 1/3
Unlocking Social Media SEO: 10 Proven Strategies for Maximum Visibility
In today’s digital age, social media has evolved beyond personal connections, becoming a powerful tool for businesses. However, mastering the intricacies of social media can be challenging, especially when dealing with platform-specific algorithms. While there’s no one-size-fits-all solution, you can employ practical strategies to boost your visibility and engagement on platforms like Pinterest, Instagram, Facebook, […]