Maximising ROI: The Critical Role of A/B Testing in Facebook Advertising
Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make data-driven decisions that optimise your advertising campaigns. In this article, discover the importance of A/B testing in Facebook advertising and how it can revolutionise your […]
Unveiling the Power of TikTok Advertising: Your Comprehensive Guide
Advertising strategies continuously evolve to meet the ever-changing needs and behaviours of consumers. One platform that has surged to the forefront of this evolution is TikTok. With its skyrocketing user base and innovative advertising capabilities, TikTok has become a powerhouse for brands seeking to engage audiences in unique and impactful ways. So, buckle up! We’re […]
TikTok vs. Google: The New Search Revolution
In the ever-evolving landscape of social media, TikTok has transcended its origins as a short-form video app to become a dynamic discovery engine. This transformation not only signals a shift in user behaviour but also offers brands unique opportunities for innovative digital marketing. In this blog, explore how TikTok is reshaping user behaviour, the platform’s […]
Embrace the Future of Email Marketing: Preparing for Gmail’s & Yahoo’s New Sending Requirements
In a digital landscape where email remains a cornerstone of communication, staying ahead is crucial. From February 2024, Gmail and Yahoo are implementing stricter sending requirements, aimed at reducing spam and improving user experience. In this article, discover what’s changed and why you must adapt. By understanding these changes and taking proactive steps, you can […]
Retailers Set For a “Challenging” 2024: Overcome The Obstacles With Digital Marketing
The British Retail Consortium (BRC) recently predicted a “challenging” 2024 for retailers, following a lacklustre Christmas period, the possibility of higher business rates being introduced, and potential disruptions to shipments via the Red Sea. With the prediction that “cautious consumers are battening down the hatches” (Paul Martin, UK head of retail at KPMG), spending across […]
How to Leverage The Power of AI in Digital Marketing
The state of content – a 2023 retrospective and predictions for 2024
As the year at the bottom right of my screen changes and I have to think twice every time I write down a date, tradition dictates it’s time to reflect on the year gone by. While my role at Elixirr Digital has me engaging with clients across the full scope of digital marketing, 2023 found […]
The European Accessibility Act: What You Need To Know
Marketing has seen a fair few widespread industry changes over the last decade: Mobile-first indexing Enforced HTTPS GDPR Core Web Vitals GA4 Google’s recent push to make Chrome third-party cookieless by Q4 2024 All of these changes have forced marketers to approach their disciplines slightly different, and all have been in the interest of the […]
IoD
Elixirr Digital: New Name, Same Passion for Digital Excellence
We’re thrilled to announce that Coast Digital and Den Creative have joined forces to become Elixirr Digital. This strategic move is a significant milestone in our journey, initiated by our respective acquisitions by Elixirr, the renowned global consultancy firm. Den Creative became a part of the Elixirr family in 2017, followed by Coast Digital in […]