CIM East Bootcamp: Social Media Optimisation


I had the pleasure of hosting one of the four sessions on Friday at the Chartered Institute of Marketing East of England branch’s Social Media Bootcamp; the third session of the day on Social Media Optimisation.

For anyone that was at the CIM East bootcamp on Friday in Hatfield, the Private LinkedIn group for the Social Media Optimisation session for Q&A is here, (you’ll need to be on the delegate list to be approved I’m afraid, but do comment on this post or connect with us through one of the usual social channels if you’d like to talk to us about SMO!). Editor – this group has since been disbanded. Sorry!

If you did catch the session, let us know what you thought on twitter (@coastdigital) or in the comments below! We’d love to hear from you!

For those that missed out on the day, here are some of my takeout tips for making the most of social media to have an impact on your search visibility:


  • Register all your brand social profiles on the major (and some less widely used) networks. It’s much easier than trying to reclaim them later. (Tweet This)
  • Build up the profile of the most valuable ones for your brand – for example, LinkedIn is more relevant for many b2b’s and service providers than Facebook right now, as that’s where you’ll most likely find suspects and prospects. (Tweet This)
  • Inter-link profiles where appropriate, to build a network of social sites with pagerank passed between them. Similarly, optimise your posts, videos & social profiles with keywords, brand terms and links to your content. (Tweet This)
  • Get a blog & social buttons in place on site if you haven’t already and put together a content strategy. Content is king! It will continue to be! Don’t overlook the importance of content now and especially in the future. (Tweet This)
  • Finally, work to dominate brand search for your own brand name. Not only building the case for your own brand in Google’s eyes, but this is great for reputation management too as you’re in control of a lot more of the visible returned results for your own brand. (Tweet This)
  • When you’re considering SMO, put metrics in place and set objectives that specifically support SEO on site from the outset, measure and review as the campaign progresses. (Tweet This)


The session slides are up on slideshare here.


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