iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
As Digital Strategy Director at Elixirr Digital, Darren has been instrumental in shaping the agency's service offering since joining Elixirr Digital in 2006. Darren's vast experience in all aspects of digital marketing allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.
It’s been about 2 years since the Metaverse was announced by Mark Zuckerberg. We spent a year or more following the announcement getting asked over and over again – What do we need to do about the Metaverse? Some more adventurous clients ran projects with us where we explored the possibilities and planned campaigns or […]
As we know, Universal Analytics (UA) is on its way out – roughly a year to go as I write this. This is a tool I have used every day for the last 10 years and can pretty much use with my eyes shut, so honestly I’ve been apprehensive about making the switch to GA4. […]
Apple are about to roll out IoS 14.5 and with it, Apples new App Tracking Transparency (ATT) features. The change itself is a good one for the general populace. Apple are giving users the explicit choice to opt in, or out of tracking in all apps, and with it improving the control that users have […]
On the 1st April 2020, the UK introduced a new Digital Services Tax (DST), which may have gone a little under the radar due to COVID and the way 2020 is panning out. Although it was not specifically intended to, it is likely to affect all advertisers that use digital advertising platforms, so it is […]
In a post-GDPR world, the majority of businesses seem to be improving the way personal data is handled and processed by taking proactive steps in making users’ rights clearer, and being upfront about how collected data is going to be used. Let’s face it, as much as it’s been difficult to come to terms with, […]
GDPR (General Data Protection Regulation) is a term you’ve probably heard quite often recently – if you haven’t, then you can be sure that this won’t be the last time you hear that abbreviation! The new EU data regulations, which will become law in May 2018, will have significant ramifications for marketers, data handlers and […]
Disclaimer – I’m not a lawyer, so this is not legal advice. I’ve chewed through the regulations and I have gained a fairly clear idea of what the changes are, and am highlighting them below. I’m also focussing on what this means for marketers – but these regulations reach far and wide, to any personal […]
Website design, user experience, CRO, content, PPC, display, email, SEO… these are the varied elements and channels that make up online marketing. But what unifies all of them in a productive and efficient way? Digital Strategy As part of your digital strategy, you should plan your budget against estimated returns and assess the opportunities available […]
A recent Marketing Budgets Report from Econsultancy showed that content marketing is the area in which most companies are increasing investment in 2014. With a massive 74% of companies indicating that they will be spending more on content marketing campaigns. With such an increase in activity, knowing how to turn the theory behind content marketing […]
With your audience becoming increasingly immune to marketing messages, it’s now time for you to use more engaging methods. In our latest guide we demonstrate how you can turn the theory of content marketing into practice and start achieving more from your content. To coincide with the launch of our new guide, in our latest episode of […]
