Lead Generation

If lead generation is an important goal for your business, then your website should be a tool that helps you achieve that objective. Your website can generate leads through telephone calls, surveys, email sign-ups and more. However, whilst these methods can be effective for capturing high quantitative data, there are also ways in which you […]

I had the opportunity of speaking at  Figaro Digital’s Health Check event today hosted at Arsenal’s Emirates Stadium in London and despite the fact I don’t think much of the football team, the venue was fantastic. The Health Check is a one day event which is aimed at marketers seeking new suppliers for forthcoming projects. My presentation […]

I’ve just received an email from Google that contains the wonderful phrase ‘offline conversion tracking’, something that we’ve all been chasing for years. The reasons for my excitement; do we finally have the ability to follow the user into the sales pipeline once they’ve completed an online conversion? Can we then import that sales data […]