iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site
James is a Senior Digital Marketing Executive at Elixirr Digital. James specialises in all areas of digital marketing, but particularly in SEO and PPC. His constant research within the industry means he’s always one step ahead with the latest trends and techniques. In his spare time, James enjoys online gaming (particularly Destiny) and attending the gigs of his favourite bands.
I think about digital marketing A LOT and I’m also easily irritated by everyday experiences. So much so that when I find myself in a pot of slightly frustrating bother, I often think to myself “what lesson can I learn from this and how can I apply it to my digital marketing abilities? … Just […]
If you are still importing goals from Google Analytics into your Google Ads accounts then you need to stop, right now, just stop it, no ifs, no buts, no GA imported coconuts! A strong opening statement, right? But bear with me and I will explain. Way back when I first sunk my teeth into Google […]
Let me start by saying I learned much more than just three things at this year’s Hero Conf London, but three key themes permeated most talks over the course of two days. “But what are those themes?” I hear you ask. Well, I shall tell you: Attribution Attribution Attribution Ok I lied straight off the […]
Did you know that by 2021, it’s expected that video will make up 82% of all consumer internet traffic? By then the world will reach three trillion Internet video minutes per month, which is five million years of video per month, or about one million video minutes every second. These staggering predictions from Cisco’s Visual […]
On the 14th of December, advertisers on either Google’s Ad Grants or Grantspro programmes were sent a rather alarming email notifying them of impending policy updates. These emails are nothing out of the norm, as Google likes to update and refine many aspects of AdWords on a fairly regular basis (their Grantspro application changes being […]
In digital marketing, knowing who your competitors are, what they are saying and where they are saying it can mean the crucial difference between succeeding and failing in search. One of our clients, Adthena, allows you to do just that with their AI driven, machine learned competitive intelligence tool! That’s why we jumped at the […]
Search Engine Optimisation presents a whole host of challenges – one of which is responding to shifts and changes in the way search engines assess and rank your website. The dreaded words ‘algorithm update’ will send a shiver down the spine of many a digital marketer. While it’s true that Google in particular has a […]
If you perform a Google search today, you may notice that the SERP (search engine results page) you see is quite different to what you would have seen running the same search only a few days ago. That’s because, as of the 22nd of February, Google has removed all right hand ads from the SERP […]
In this month’s episode of Coast TV, Online Marketing Executive, James Clark shows you how to determine which tools are the right for your digital marketing toolkit. When it comes to digital marketing, there are countless choices available when reviewing tools to assist with your objectives. As a result, it can sometimes become quite daunting to ensure you […]
“Focus on the user and the rest will follow” That’s the first point on Google’s company philosophy under the heading ‘What we believe’. It’s a belief that’s currently under fire from a newly formed group under the name of, coincidentally “Focus on the User”. This new coalition is headed up by Yelp and includes Trip […]
