Ten golden rules of blogging


Blogs are great when you have a real passion for writing something, whether it’s for business or pleasure. And blogs are a great online marketing tool; the best will draw a large audience, and will boost your SEO activity.

Here are my 10 golden rules for blogging:

  • Be very clear of your aims and objectives for the blog.
  • Keep it simple and focused – try to avoid corporate speak or industry jargon – it’s not just another website.
  • Be passionate and authoritative but with an element of fun.
  • Update your blog regularly. On average I recommend twice weekly.
  • Create fresh, eye-catching content – originality is key – be passionate in what you want to say.
  • Be honest if your blog relates to your products and services.
  • Encourage conversation; invite and encourage fellow-bloggers to comment, and listen to what they have to say. Invite guests onto your blog.
  • Bloggers hate being sold to, so avoid using hard sell tactics.
  • Add inbound and outbound links to your site. The idea is to entice people to your website.
  • Socialise with other bloggers and encourage them to communicate your key messages.

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