iOLAP is now part of Elixirr Digital. All previous iOLAP services, thought leadership and career opportunities will shortly be integrated into the full Elixirr Digital site

0845 450 2086
Contact

Elixirr Digital Services

Richard Price

Author archive

Richard Price

Richard is a PPC specialist with over 6 years of experience in paid search, having worked in both agency and client side roles across a range of platforms, industries and brands.
Google Ads

How To Prepare For The Removal Of Google’s ETAs

As someone who has been doing PPC for a while now, it feels like only yesterday when Google first introduced Expanded Text Ads to advertisers. More headlines, more characters, longer descriptions – what excitement! However, after 5 years (I definitely did not have to look that up!) Google has announced it is retiring ETAs as […]

Continue reading Richard Price Posted in: PPC, Search Marketing
google interface

Five of the Best New Google Ads Features Introduced in 2018

Last year, Google may have rebranded their advertising platform from AdWords to Google Ads, but that wasn’t the only significant change that happened in 2018 in the search marketing landscape. Although there were plenty of new features, tweaks and quality of life changes introduced in the last 12 months, I’ve identified five of the best […]

Continue reading Richard Price Posted in: PPC, Search Marketing