With tonnes of experience in digital marketing under his belt, Mitch has been a great addition to our PPC team. We caught up with him to find out how he has settled into life at Coast Digital.
Welcome, Mitchell! How has it been joining Coast and how does it differ from your last role?
Joining Coast has been great, from the outset of chatting with management at the interview stages right through to the end of my first month, everyone has been friendly, helpful and approachable. I was previously working as a data analyst in the gaming sector, responsible for the planning and implementation of database solutions. Whilst this is different to my current role as PPC Specialist, there are a lot of transferable skills, which is why I had originally moved from digital marketing to data analytics.
What attracted you to a career in digital marketing, and more specifically paid search, in the first place?
I have previous experience working in digital marketing throughout most of my early career, my previous job was a move into more data analytics. Whilst both roles heavily rely on problem-solving, I enjoy the face-to-face client work involved in digital marketing (specifically with paid marketing). I also enjoy the challenge of understanding a client’s business and putting together a plan to produce excellent results for them.
What does your previous experience include, and what does that bring to Coast Digital?
As I have previously mentioned, most of my career has been focused around data analytics and digital marketing. I have experience in almost all sectors of digital marketing, including:
I’ve even dabbled in a bit of UX and web design! Outside of digital, I also have experience in software and consultancy – having worked as a consultant for a software company in my first job and as a data analyst in my previous job. I think I can bring experience across the digital spectrum to Coast as well as some insight with my data analytics skill set.
What does the future of search marketing look like?
I think the future is looking good for search marketing, however, there are some challenges on the horizon – with changes to the way businesses and digital agencies store and manage data. That being said, as long as preparations are made for these upcoming changes, it also presents a good opportunity to be ahead of the curve where others might be slow to react.
What’s exciting in digital right now?
I think the changes around data and the move to GA4 are very exciting, as this represents the biggest wholesale change to a Google offering since changes to the Google AdWords interface.
Take a look at these blogs to find out more about GA4:
- Google Analytics 4. What is it and what does it mean?
- Google Set to Retire Universal Analytics in 2023
- GA4: Lessons learned so far
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