This morning, I’ve been sampling the delights of the beautiful village of Marston Moretaine in Bedford, running an Analytics Workshop for one of CIM’s Digital Marketing Bootcamps.
A failure to incorporate analytics into any form of digital campaign is essentially marketing blindfolded and will prevent you from understand the effectiveness of what you’re doing and the ability to improve future efforts.
As one of the most universally popular and accessible tools, I’ve mainly been focusing on Google Analytics, offering practical hands on advice on how to get more out of the tool to those with a basic understanding of its features.
Feel free to take a look through my sides from the workshop below and if you didn’t get the chance to ask your question this morning, don’t hesitate to ask one in the comments below:
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