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The Rise of Automation and Smart Campaigns in PPC Advertising

Automation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away from traditional campaigns which use manual bidding. Each Smart campaign variation comes with benefits, drawbacks and limitations, but they’re all being pushed by Google to pay-per-click marketers. […]

Continue reading Elixirr Digital Posted in: PPC, Search Marketing