link building

Building a strong backlink profile is key to winning in today’s search marketing game. Backlinks are the foundation behind your organic rankings and help drive your most relevant web pages to the top of the search results. Google may have made it more difficult to obtain backlinks, but this has made them even more valuable. […]

Having an understanding of link building is as important as any other ranking factor, and in order to break down the types of links there are we need to answer the question “why do we have links in the first place?”. Google stated: “In general, webmasters can improve the rank of their sites by increasing […]