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In this week’s edition of our Friday Knowledge Share, Content Specialist Peter Fitzgerald discussed a concept that he often encounters in his role called ideation. Ideation is the formation of ideas or concepts. This is especially relevant when it comes to copywriting and content strategy. Peter explained that when he is utilising ideation to formulate […]
In this week’s edition of our Friday Knowledge Share, UX Consultant Michael Dravnieks discussed how the concept of “scarcity” influences consumers from a marketing perspective. He explained that in a world full of constant stimulus, we often rely on what are known as “information shortcuts”. These shortcuts consist of tried and tested traditions, and patterns of behaviour. For […]
Here at Coast Digital, we have a long running tradition of the ‘Friday Knowledge Share’. Every Friday morning, one member of staff makes a short presentation to the rest of the company about something of interest from the world of digital, commentary on a relevant current event or presents a case study. This week Digital […]
We have an event we host internally each week here at Coast Digital called the Friday Knowledge Share. This is a concept where the whole Coast Digital team is invited to attend a presentation every Friday morning. Each team member takes their turn to host a Friday Knowledge Share session and share something of interest […]
