eye tracking

Biometrics, one of the latest methods of understanding human behaviour, is – like all new technologies – causing some concerns with its application. Some dismiss it as just an over the top analytical tool that offers no further information than what is currently on offer, others are worried about the privacy implications. With that in […]

In the two previous blogs in this series – about a recent biometric research training week at the iMotions Academy in Copenhagen – I have covered the theory behind the different sensors and data being recorded, and also the practicalities of designing and running a study. In this blog I would like to run through […]

In a previous blog, I discussed my recent experiences of the iMotions Academy training over in Copenhagen. Specifically, I ran through the more theoretical aspects of biometrics research, such as the different sensors available and the types of data they record. Read it here. While the first half of the week was more theoretical, in […]

Biometrics has certainly been a hot topic here at Coast of late. With the acquisition of our lab equipment, the UX team have been extremely excited about the prospects of digging deeper with our user research and accessing an additional level of data to quantify engagement and emotional responses. As part of our commitment to […]

In the digital world, online user experience (UX) has been prevalent since the early 90s. Since then, the concept has continuously evolved to reflect the expectations of consumers in this modern world of ours. Because UX is at the core of any digital marketing strategy worth its salt, trying to understand and predict the mindset […]