display advertising

With more and more display campaign managers having better access to dynamic HTML5 ads, running a one size fits all ad approach to a marketing campaign is becoming more of an outdated concept. Thankfully, DCO now gives us the ability to serve display campaigns that respond the to the reality of the situation – that […]

What is Viewability? A “viewable impression” is a term used to describe ads that have had the opportunity to be viewed by the digital user. A “non-viewable” impression on the other hand is an impression that a digital user would have potentially seen if site design, layout, or scroll depth had been different. For example, […]

As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display advertising and talking to prospects about the opportunity this channel presents. As such, I regularly hear questions or misconceptions about programmatic display advertising. […]

Digital display is a marketing channel which can provide your brand with the opportunity to reach more prospective customers – so the question is how can you fit this into your existing digital strategy and ensure this opportunity isn’t missed? Last Thursday marked the latest in our series of Coast Digital Webinars. This session was […]