Conversion Rate Optimisation

What do these brands have in common? They are not afraid to experiment. These companies have created a culture where everyone in the business is aligned and committed to testing. As a result, these businesses are thriving. Transforming teams and companies to a point where everyone cares and respects experimentation is not only commendable, it’s […]

If your business is focused on the offer of goods or services, then the chances are that your main business goal will be to accumulate revenue in order make a profit. You can achieve this by offering quality and value that leaves customers eager to make repeat purchases. However, getting customers to the point where […]

My job has always mostly involved trying to drive more and more high-quality traffic to client’s websites. But the problem is, once that traffic gets there there’s a limit to how much influence I have over it. The bottom line is the end goal for business is always more revenue and a better return on […]

According to an Econsultancy and Adobe report, “Quarterly Digital Intelligence Briefing: Digital Trends for 2013“, a study conducted in January 2013 revealed that Conversion rate optimisation is now joint first with Content marketing as leading Digital Marketing priorities for 2013. The study surveyed client-side marketers for their digital marketing priorities, asking them to choose up […]