clickbait

Welcome to the final part in our mini-series on clickbait and content marketing. In part 1, we looked at how we can use clickbait as a case study. In part 2, we looked at how clickbait has shaped the kind of content that succeeds in the modern social media space. In this final part, we’ll […]

Made you look. To many users on social media, this is what clickbait has become. A cheap trick that leaves you feeling like you’ve wasted your time. As digital marketers and people who take content seriously, we shouldn’t disregard clickbait. Instead, we should look at why it exists, what it does well and what we […]