biometric technology

In the two previous blogs in this series – about a recent biometric research training week at the iMotions Academy in Copenhagen – I have covered the theory behind the different sensors and data being recorded, and also the practicalities of designing and running a study. In this blog I would like to run through […]

In a previous blog, I discussed my recent experiences of the iMotions Academy training over in Copenhagen. Specifically, I ran through the more theoretical aspects of biometrics research, such as the different sensors available and the types of data they record. Read it here. While the first half of the week was more theoretical, in […]

In the digital world, online user experience (UX) has been prevalent since the early 90s. Since then, the concept has continuously evolved to reflect the expectations of consumers in this modern world of ours. Because UX is at the core of any digital marketing strategy worth its salt, trying to understand and predict the mindset […]