biometric research

Why do consumers opt for your brand over another? What drives their buying behaviour? How will a target audience respond to your advertising efforts? For decades, marketers have attempted to answer these questions using traditional market research methods like customer questionnaires, interviews and focus groups. The drawback however, is that these methods rely on feedback […]

Biometrics, one of the latest methods of understanding human behaviour, is – like all new technologies – causing some concerns with its application. Some dismiss it as just an over the top analytical tool that offers no further information than what is currently on offer, others are worried about the privacy implications. With that in […]

In the two previous blogs in this series – about a recent biometric research training week at the iMotions Academy in Copenhagen – I have covered the theory behind the different sensors and data being recorded, and also the practicalities of designing and running a study. In this blog I would like to run through […]

In a previous blog, I discussed my recent experiences of the iMotions Academy training over in Copenhagen. Specifically, I ran through the more theoretical aspects of biometrics research, such as the different sensors available and the types of data they record. Read it here. While the first half of the week was more theoretical, in […]

Biometrics has certainly been a hot topic here at Coast of late. With the acquisition of our lab equipment, the UX team have been extremely excited about the prospects of digging deeper with our user research and accessing an additional level of data to quantify engagement and emotional responses. As part of our commitment to […]