Autodesk
Digital Transformation: What is it and should we be doing it?
We all love a good buzzword, right? And I’m sure we’ve all heard of digital transformation. But do we know what it is, and does it have any value? Or more importantly, is it something we should be considering? In this blog, explore what digital transformation is, its relevance, the potential benefits and if and […]
Ecommerce SEO
3 Mildly Annoying Real-Life Experiences & What They Can Teach Us About Digital Marketing
I think about digital marketing A LOT and I’m also easily irritated by everyday experiences. So much so that when I find myself in a pot of slightly frustrating bother, I often think to myself “what lesson can I learn from this and how can I apply it to my digital marketing abilities? … Just […]
Mastering Paid Social Media Ads: 5 Quick Tips for Engaging Ad Copy
In the fast-paced world of social media, capturing your audience’s attention is a constant challenge, which is where effective ad copy comes into play. Writing compelling ad copy is essential for driving engagement and conversions on social media platforms, but it’s often easier said than done when it comes to sitting down and writing it! […]
How to Harness the Power of Emotional Connection in Digital Marketing
In today’s fast-paced marketing world, it’s all about capturing attention and influencing consumer behaviour. And guess what? Creating an emotional connection is how we get the job done. Gone are the days of boring logical arguments and stiff appeals. The industry has undergone a major shift towards emotional storytelling in digital marketing strategies. Why? Because […]
The Digital Ecosystem: Understanding Your Digital Estate & How to Maximise it
We all want the best from our marketing efforts and want to get the best performance from our digital channels and collateral. However, this isn’t always an obvious and straightforward process. We’ll all be familiar with the pressures of lack of time, budget constraints, conflicting internal agendas and sometimes a lack of consistent direction. So, […]
Meet the Team: Simna Nahas
We’re thrilled to welcome Simna to the team, who recently joined us as an SEO Specialist. With tonnes of experience in her arsenal, she brings to the team a strong and in-depth understanding of the ever-evolving world of SEO. Read on to find out how she’s settling in. Welcome, Simna! What attracted you to Coast […]
GA4 Unleashed: Your Ultimate Guide to Unlocking Data-Driven Success
Grasping The SEO Pillars – A Useful Analogy
Ah, the three pillars of SEO. A concept anyone involved with SEO will inevitably have to explain at some point. Usually to a room of people who had no idea their day was about to become quite so confusing. However, during a recent SEO training session, we found the perfect analogy to help anyone understand […]