How can video marketing benefit businesses?
Without spoiling the contents of our mini guides before you’ve had a chance to read them, there are a shedload of ways in which video marketing benefits businesses – here are just a few:
Increase purchase intent and drive conversions
According to WyzOwl’s 2021 State of Video Marketing report, 84% of consumers say they have been persuaded to purchase a product or service by brand marketing videos.
Boost brand engagement and visibility
Video content gives your customers a compelling way to learn about, and interact with, your brand, as well as your products/services.
Strengthen customer relationships
Video is a great way to connect with your audience while building and strengthening brand reliability, legitimacy and ratings.
Support SEO and drive traffic
Search engines love optimised video content almost as much as your customers do, and high-quality videos go a long way towards supporting the natural authority of your website and driving more traffic.
Download our video marketing mini guide series for free
Instead of throwing a tonne of information about video marketing at you all at once, we’ve broken the topic down into 3 simple and easily consumable mini guides so you can get stuck into the content that interests you most.
Our video marketing mini guide series includes:
- An Introduction to Video Marketing
- How to Create a Successful Video Marketing Strategy
- How to Enhance Your Video Marketing Campaigns
Part 1 of 3 : An Introduction to Video Marketing
This guide covers:
- How video marketing works
- The different types of marketing videos
- How video marketing benefits businesses
This guide is for:
- Anyone looking to learn about video marketing
- Video marketing novices looking for further insights
- Marketers considering using video marketing
Part 2 of 3: How to Create a Successful Video Marketing Strategy
This guide covers:
- How to define your video marketing goals
- The different types of videos you can make
- How to optimise videos and measure video campaign performance
This guide is for:
- Marketers looking to create a video strategy
- Marketers looking to supercharge their current video strategy
Part 3 of 3: How to Enhance Your Video Marketing Campaigns
This guide covers:
- How to optimise your video campaigns
- The importance of test and learn techniques
- Why emotional responses to videos matter
- How to measure emotional responses to videos
This guide is for:
Want to have a conversation instead?
If you’d like to have a conversation with us about our video marketing services, we’d love to give you more info and answer any questions you may have.
Give us a call on 0845 482 0472, or leave your details and we’ll give you a call back.
