SSAFA Forces Help are the UK’s oldest armed forces charity helping servicemen and women from all conflicts. Having provided a wide range of support services to SSAFA, Elixirr Digital were on hand to help the charity leverage the most of the immensely popular Military Wives Choir charity single release on social media.
Platform specific campaign collateral
Facebook was identified as a key platform for the objectives and as such a Facebook landing page was planned. Collaboratively, a design that incorporated social media best practices was developed. This had the dual purpose of achieving the commercial objectives and increasing downloads of the single.
In response to the goals, the landing page utilised a heavily branded design which contained strong calls to action for downloading the single or visiting the SSAFA website.