my|deposits offer a deposit protection scheme for landlords in the UK. Sometimes a landlord or letting agent will get into a dispute with their tenant over proposed deductions to the deposit and need to provide evidence to support their claims.
We wrote a very practical guide about managing inventories and worked with my|deposits to promote it. The goal was to capture the details of 800 new landlord and letting agent prospects, and to convert 3% to full membership.
Reaching an invisible audience
It wasn’t possible to buy a list of private landlords and with the restrictions of working within the financial services sector, this audience was historically quite difficult to reach. We worked hand in hand with the my|deposits’ press officer to target industry businesses like the National Landlords Association and the National Union of Students.