Camm & Hooper needed help creating a cohesive and compelling brand architecture for the umbrella company, and each of their distinctive venues. We decided to use the historic idiosyncrasies from each location as inspiration.
We developed a suite of icons, one for each venue, each with its own accent colour. They work individually for each venue, and as part of the C&H collection. We have found it easy to add new venues to the collection as the approach is so flexible.
- Discovery – Working on a brand begins with understanding the personality of the company, or in this case venue you are working with. This discovery phase took us round the hidden gems of London that make up the C&H collection for immersive site visits.
- Hand drawn – Icons that began as on-site hand drawn sketches bring real personality and identity to this suite of logos.
- Colour – We worked closely with Camm & Hooper to find the colours that resonated with each individual venue, working with the icon we had created, and forming part of the wider C&H collection colour palette.