Latest advice about advertising gambling on AdWords


Following yesterday’s update from Google about advertising online gambling, they’ve issued some further advice. To apply to advertise your online gambling aggregator site with Google AdWords, you will need to:

  • Contact Google to create a new Google AdWords account solely for your gambling campaigns (this applies to both new and existing advertisers).
  • Fill in the application form and legal declaration. This link is for gambling sites, but you can also find a link to the aggregator application form on this page. Please be sure to submit your new AdWords Customer ID, located at the top of any of your account pages.

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