Google’s AdWords PPC campaign targets broad online marketing terms


Google are currently showing ads for their own AdWords PPC product for search terms including “Online Marketing Companies”, “Online Marketing” and “Web Marketing”. Is this a sign that the current economic climate has driven even Google to squeeze more value from their own tools?

Screenshot of Google search results featuring their own PPC ad

Essentially, this move finds Google using their own system to encourage the use of AdWords over competitor offerings and solutions, such as  -online marketing agencies, Yahoo’s Search Marketing and MSN’s AdCenter – something which will become more relevant following the ending of the Google Best Practice Funding scheme last month.

Will we see more and more ads appearing for Google products and services in the coming months, will this affect the price of those AdWords keywords and more crucially, how will the market leaders and advertisers respond?

More on this subject