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Everything you Need to Know About GA4

The introduction of Google Analytics 4 (GA4) marks a huge change in the digital marketing arena and, while it’s an exciting new prospect, there’s a lot of preparation to be done. 

We’re here to help you properly prepare for the switch sooner rather than later.   

Watch our webinar for free 

Darren Bond (our Strategy Director) & Olufunmi Sobodu (one of our digital managers), our resident expert in digital analytics, will be hosting a free webinar to give you the lowdown on everything there is to know about preparing for GA4, including: 

  • Why Google is replacing UA 
  • The differences between GA4 and UA 
  • How to use the powerful new features in GA4 
  • How to transition between the two platforms 

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Authors

Darren Bond

Digital Strategy Director

As Digital Strategy Director at Elixirr Digital, Darren has been instrumental in shaping the agency’s service offering since joining Elixirr Digital in 2006. Darren’s vast experience in all aspects of digital marketing allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.

Funmi Sobodu

Funmi is Elixirr Digital’s Analytics Specialist.
From Conversation Rate Optimisation to custom Google Analytics set ups, Funmi is most certainly the go-to guy for all tracking and optimisation queries. Funmi is highly experienced in helping both big and small businesses achieve more conversions in the form of revenue, leads and enquiries. When relaxing, Funmz enjoys playing sports and posting amusing gifs for the world to see.

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