What’s involved in local SEO?
Unlike broader SEO strategies that focus on visibility at a national or global scale, local SEO requires a more focused, hands-on approach. Search engines assess not just relevance and authority, but proximity and community presence, meaning success depends on precision. Here’s what that work involves:
Website Optimisation
A well-optimised website is the foundation of every local SEO strategy. We make sure your site is fast, mobile-friendly, and easy to navigate, with clear references to your products, services, and locations so visitors instantly understand what you offer. From structured data and metadata to internal linking and accessibility improvements, every element is designed to help search engines and users find you effortlessly.
Local citations
Consistency builds trust. We create and maintain accurate business listings across directories, maps, and industry-specific platforms. These citations strengthen your online authority, improve your visibility in local search results, and help customers find your name, address, and contact details wherever they’re searching.
Digital PR
Local visibility goes beyond rankings; it’s about reputation. We secure high-quality placements in local publications, regional news sites, and online media to get people talking about your business. This not only builds backlinks and authority but positions you as a trusted part of your community.
Google Business Profile optimisation
Your Google Business Profile is often the first thing customers see. We optimise every detail, from your categories and services to photos, reviews, and regular posts, to ensure you stand out in the Map Pack and convert local searchers into loyal customers.
Link building
Authority matters in local search. Our link-building strategy focuses on earning genuine, high-value backlinks from relevant local and industry sites. The result? Sustainable growth, better rankings, and stronger digital credibility.
Social media integration
Social media is an essential part of your local footprint. Where better to connect with a local audience than where your audience already spends their time? Consistency, reputation and reviews all play a huge part in how you're perceived locally, and social media is the perfect place to connect, listen, and show off your expertise.
Case studies
Harnessing the power of AI to boost SEO visibility and revenue.
Increase in LLM sessions YoY
Increase in purchases through LLMs YoY
Expanding a single-domain site into 23 localised platforms.
localised subsites launched
increase in priority conversions YoY
Driving sustainable organic growth through strategic SEO services.
YoY increase in organic professional development revenue
YoY growth in keywords ranking in the top 3 positions
What our client said
FAQs
Local SEO is a strategy that helps make your business more visible in local search results on search engines. It focuses on optimising your online presence to attract more business from relevant local searches.
Local SEO helps boost your visibility in local searches driving high-quality traffic to your website. It also builds trust with potential customers and increases foot traffic, inquiries, and revenue. With more and more people using mobile search and Google Maps to find nearby services, investing in local SEO is key for any local business.
Our comprehensive local SEO package typically includes keyword research, SEO audits, local citations, local content creation, Google My Business optimisation, and online review management. These elements work together to boost your local search visibility, improve business listings, and drive traffic to your physical location.
We're here to help
Partner with us to elevate your local presence. Our local SEO services include keyword research, local citations, SEO audits, and creating engaging local content tailored to your business.
We can also optimise your Google My Business Profile, manage online reviews, and enhance your visibility on platforms like Google Maps and local search listing to ensure your business stands out in your local area.
As SEO specialists, we provide services based on your industry, location, and audience. Whether you’re a single-location shop or a multi-location brand, our local SEO campaign strategies are built for long term success.
Start the conversation
Trust us to deliver a tailored local SEO campaign that meets the unique needs of your business.
Contact us today to discuss how our local SEO packages can enhance your online presence and attract more local customers and potential customers. Our goal is to increase traffic to your website and boost in-person visits from your local audience.
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