eCommerce PPC Agency | Elixirr Digital

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Unlock growth opportunities with targeted eCommerce PPC campaigns

Are you missing out on potential sales and growth? Our eCommerce PPC services are designed to turn clicks into conversions, driving targeted traffic to your website and boosting your brand’s visibility.

With years of experience in PPC advertising, we create data-driven ad campaigns that help eCommerce businesses generate leads, increase sales, and achieve a higher return on ad spend.

Whether it’s Google Shopping Ads or finely-tuned search engine PPC strategies, our approach ensures you reach the right audience at the right time.

Our Ecommerce PPC Process

Running PPC ads effectively involves building a strategy that continuously learns, refines, and scales. Our process is built to connect you with your target audience at the right time and convert potential customers into loyal buyers.

1. Research & Strategy

We start by analysing your market, competitors, and existing search results or campaigns to uncover where your brand can perform better. From there, we define/refine your ideal target audience, ad channels, and budget allocation, ensuring every click has a clear commercial purpose.

2. Campaign Setup & Creative Build

Once the strategy is set, our specialists craft compelling PPC ads tailored to your products and customers. We structure campaigns across paid search platforms such as Google Shopping, Search, and Display, ensuring your brand appears in front of high-intent users actively looking to buy.

3. Landing Page Optimisation

Clicks mean nothing without conversions. In tandem with our SEO and CRO specialists, we audit and optimise your landing pages for relevance, speed, and persuasive design, making sure each visitor has a seamless experience from ad to checkout.

4. Managing & Optimising Campaigns

Our team doesn’t “set and forget.” We’re constantly managing PPC campaigns: refining keyword targets, adjusting bids, testing ad copy, and analysing user behaviour to maximise ROI. This hands-on approach ensures your ads remain competitive as market conditions evolve.

5. Reporting & Continuous Improvement

We provide clear performance insights, from click-through rates to sales and ROAS, so you can see the impact of every pound spent. Each month, we identify new opportunities in your search results data and customer journey, refining campaigns to reach more potential customers and drive sustained growth.

Multi-Platform Ecommerce PPC

Your customers don’t live on a single platform and neither should your campaigns. Our ecommerce PPC strategies combine data from every major paid search and social channel to reach your target audience wherever they’re ready to buy.

Google Ads & Google Shopping

We build and optimise campaigns across search results, Shopping, and Performance Max to showcase your products to people actively searching for them. From feed management to bid automation, every detail is tuned for ROI.

Google Shopping Ads

Meta Ads (Facebook & Instagram)

Social media is where discovery happens. We use Meta’s detailed audience targeting to re-engage potential customers, build brand awareness, and drive high-value traffic back to your landing pages.

Paid Social Media

Microsoft Advertising (Bing)

Often overlooked, Bing reaches a more mature, high-spending demographic. We mirror top-performing PPC ads from Google to maximise visibility in this valuable secondary network.

YouTube & Display

For awareness and remarketing, we design video and display campaigns that capture attention and keep your brand visible across the customer journey.

Amazon Ads

If your products are sold on Amazon, we can integrate paid search activity directly into your marketplace listings, uniting brand and retail performance.

Case studies

View all case studies

Case Study

Driving a 1,152% ROAS increase for a global standards provider

Unlocking high-value opportunities with insight-led PPC.

1152 %

increase in ROAS

115 %

increase in PPC opportunity value

Standards & Certification

|

PPC

Stairlift installed along a wooden staircase in a bright home interior.

Case Study

Boosting Stannah’s conversion rate by 26% through integrated digital campaigns

Driving lead generation and brand awareness through integrated PPC, display and video advertising.

+ 26 %

increase in conversion rate

30 %

reduction in cost per conversion

Display

PPC

Programmatic Advertising

Video

Man in tropical shirt taking photos on a river ferry.

Case Study

Driving 92% revenue growth through PPC for Uber Boat by Thames Clippers

An impactful PPC strategy that skyrocketed revenue and drove exceptional results.

91.94 %

increase in revenue

10.44

ROAS

Travel & Tourism

|

PPC

What our client said

Working with Elixirr has been transformative for our PPC strategy. Their deep understanding of our unique dual offering—commuters and leisure—has allowed us to shift perceptions of Uber Boat by Thames Clippers, showcasing it as an unforgettable experience rather than just a service. The results speak for themselves: remarkable revenue growth, a record-breaking ROAS, and a year-round boost in conversions. Their collaborative approach and data-driven insights have given us the confidence to explore new opportunities and elevate our digital presence. We’re excited to continue this partnership and build on the incredible success we’ve achieved together so far.

Alexandra Delgado, Senior Marketing Manager, Uber Boat by Thames Clippers

FAQs

What is ecommerce PPC?

Ecommerce PPC (pay-per-click) is a form of paid search advertising that promotes your products directly in search results, social feeds, and display networks. You pay only when a user clicks on your ad, giving you full control over budget and targeting while driving qualified traffic to your landing pages.

What benefits can I expect from eCommerce PPC management?

eCommerce PPC management helps you generate leads, increase brand awareness, boost sales, and drive targeted traffic to your website or product pages, all while delivering real-time results and optimising your return on ad spend (ROAS).

What platforms do you use for eCommerce PPC advertising?

We run PPC ads across all major ecommerce platforms, including Google Ads, Google Shopping, Bing, Meta (Facebook and Instagram), YouTube, and Amazon. Managing PPC across multiple channels ensures your brand reaches the right target audience at every stage of the buying journey.

How do you optimise my PPC campaigns?

Our PPC experts use data-driven strategies, including keyword research and ad copy testing, to continuously optimise your campaigns for higher conversion rates and improved click-through rates.

How long does it take to see results from ecommerce PPC?

Many clients start seeing improved traffic and conversions within the first few weeks. However, true optimisation takes time. We analyse performance data, refine ad copy, and adjust targeting to ensure consistent growth. Our goal is to reach your potential customers efficiently and scale sustainably.

Do you offer ongoing management and reporting?

Yes. We provide full campaign oversight, continuously managing PPC performance, optimising bids, updating creatives, and delivering transparent reports. You’ll always know exactly how your budget is performing and where new growth opportunities lie.

How do you decide which audiences to target?

We build detailed audience profiles based on your products, customer data, and competitor analysis. Using these insights, we tailor campaigns to your ideal target audience, ensuring your ads reach people most likely to convert into potential customers.

Can you help improve my landing pages for better conversions?

Absolutely. We can involve our SEO and CRO specialists to audit and refine your landing pages to align with ad messaging, improve load speed, and reduce drop-off. Better landing experiences mean higher conversion rates and better returns from your PPC ads.

We're here to help

Our dedicated team of PPC experts offers a full suite of services, including keyword research, ad copy creation, and ongoing campaign optimisation. We focus on maximising your ad spend with precise targeting and real-time adjustments, so your business can achieve the best possible results. As a leading digital marketing agency, we provide transparent reporting, and you’ll have a dedicated account manager to guide you every step of the way.

Start the conversation

Ready to boost your eCommerce sales? Contact us today to learn how our PPC services can drive growth for your business.

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