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Email marketing agency

Maximise your customer engagement with our expert email marketing services

Transform your customer relationships with strategic email marketing campaigns

Email remains one of the most effective channels for driving consistent ROI. With the right strategy, from segmentation and email automation to high-performing email templates, we help you connect with your audience at the right time, build your customer base, and grow your business with measurable results.

Connect with your audience like never before with our tailored email marketing services. Partner with our experts to:

  • Boost customer loyalty and retention
  • Increase campaign success and return on investment (ROI)
  • Deliver personalised messages to your target audience segments at key moments in your conversion funnel
  • Gain valuable insights through detailed analytics

Email that converts at every stage of the customer journey

Effective email marketing is about nurturing your audience from the moment they discover you through to loyal repeat business. Our team of specialists can help you engage prospects, grow your customer base, and ensure your business grows through strategy-led campaigns. From audience segmentation to email automation and conversion-focused landing pages, we’re with you at every step.

1

Awareness

At the top of the funnel, attention is everything. We craft email templates and subject lines that cut through the noise and drive open rates; whether triggered from a website signup, a lead magnet download, or a remarketing flow. Every touchpoint is designed to guide users to a high-converting landing page or valuable content asset.

2

Consideration

Once you’ve got their attention, it’s time to build trust. Through behaviour-based email automation, tailored content, and polished email design, we help your brand stay front of mind; warming up cold leads and gently moving them toward conversion. We use segmentation to make sure the right message hits the right inbox at the right time.

3

Conversion

This is where strategy meets execution. We optimise for clicks, not just opens, with clear CTAs, mobile-first layouts, and frictionless landing page integration. Our campaigns focus on driving revenue and growing your customer base with tailored offers, product showcases, or service sign-ups.

4

Retention

The journey doesn’t stop at the first sale. We build automated post-purchase flows, feedback requests, loyalty programs, and reactivation campaigns that keep your brand relevant, and your business growing. Strong retention starts with consistent, valuable communication.

A full suite of email marketing expertise

Customer insights & audience segmentation

We start by building a detailed picture of your ideal customers using persona development and segmentation to shape every message. With a deep understanding of who you’re speaking to, we tailor tone, timing, and content to align with their behaviours, motivations, and goals.

Channel integration & data alignment

We seamlessly connect your CRM and martech stack to enable data-driven decisions across all touchpoints. From customer preferences to campaign attribution, this foundation powers personalised experiences and unlocks richer analytics at every stage.

Workflow planning & email automation

We design smart automation flows that respond to your customers’ behaviour in real time; from welcome emails to re-engagement triggers. Our approach adapts messaging to suit where each person is in their journey, increasing engagement and guiding them toward action.

Cross-channel data utilisation

Your email data can power more than just inbox campaigns. We identify high-performing segments and expand their reach by building lookalike audiences for social and paid search, feeding them into tailored journeys that reflect the same customer-first thinking.

Compelling copy & funnel-aligned messaging

Words matter. We write conversion-focused copy that resonates with your audience at every stage; whether it’s education, consideration, or a call to action. Each email is built around persuasive language informed by audience insights and buying behaviour.

Responsive email design & development

Every message we build is optimised to display beautifully across devices and platforms. Using responsive HTML email templates and cross-client testing, we make sure your customers always get a flawless experience, whether they open on desktop, tablet, or mobile.

Modular & scalable design systems

We use flexible design systems that follow atomic principles; creating repeatable, on-brand components that speed up campaign production. Whether you’re building one email or 100, your brand stays consistent and your storytelling flows naturally across every touchpoint.

Tailored content experiences

Using behavioural data and user preferences, we dynamically tailor email content to make every message feel personal. From subject lines to offers and timing, we customise experiences that build loyalty and drive meaningful engagement over time.

A/B testing & ongoing optimisation

We continuously test, learn, and refine, using split testing, engagement metrics, and conversion tracking to evolve your campaigns. Whether it’s adjusting copy, design, or automation triggers, we make data-led decisions to improve performance month over month.

Your trusted partner for holistic email marketing

We bring the latest email marketing tools and best practices to your email campaigns. Our team focuses on creating bespoke strategies, which  ensure your emails make an impact and drive meaningful results.

Using a data-driven approach, we continuously refine your email marketing campaigns to better resonate with your audience.

Start the conversation

Count on us to develop an email marketing strategy that aligns with your business goals. Contact us today to see how we can help transform your business.

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What our client said

Elixirr Digital are a key strategic partner in driving our results. They totally get our brand and deliver engaging solutions with passion and commitment that is visible across the whole team. A really fantastic agency I am pleased to be working with.

Talia Findlay, Digital Marketing Manager, Wiltshire Farm Foods

Case studies

FAQs

Email marketing is a type of direct marketing that targets customers or prospects. It can either be used to promote products and/or services (transactional emails), increase brand awareness or build relationships with potential customers.

Email marketing can give you round-the-clock access to your audience via their inbox, on their desktop or mobile device. A well-crafted email, delivered at the right time, can be a very effective marketing tool, and provide a strong ROI.

An Email Service Provider (ESP) offers an email marketing platform to help you send marketing communications. These tools usually allow users to build subscriber lists, create and send emails, check reports and analytics for campaigns, test email variations, and so much more.

Most are built around a user-friendly drag-and-drop email editor, however, we would still recommend getting an expert to manage campaigns for you to ensure best practices are followed every step of the way.

We have many years of experience with a variety of Email Service Providers (ESPs) and platforms, including:

  • Pure 360
  • Salesforce
  • Pardot
  • Mailchimp
  • Hubspot
  • Campaign Monitor
  • Klaviyo
  • Dotdigital
  • Exponea
  • GetResponse

If you’re new to email marketing tools, we can review your needs and help you choose the ESP best suited to you and your business. If you already have an ESP but need help managing and improving your campaigns, designs, segmentation or marketing automation, feel free to contact us to find out how we can help.

Absolutely. We analyse your current performance and optimise everything from subject lines to send timing and segmentation. Through continuous testing and refinement, we improve your open rates and turn more of your subscribers into active customers.

Yes. We specialise in building automated workflows that guide users from first interaction through to repeat purchase. Whether it’s a welcome sequence, re-engagement campaign, or behavioural trigger, we ensure your email automation aligns with each stage of the customer journey.

Definitely. We integrate with all major CRM platforms and ensure your email campaigns work seamlessly alongside landing pages, allowing for dynamic content, personalised journeys, and detailed attribution tracking across every channel.

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