How we approach digital sustainability
The internet is a huge driver of carbon emissions, on a similar scale to aviation, but remains a relatively “invisible” issue in wider discussions around sustainability and the environment. As early adopters of digital sustainability, we worked hard to develop a process that allows us to measure and calculate the carbon footprint of entire websites, not just single pages. Here’s how a typical digital sustainability project runs:
Current landscape measurement
Opportunities for improvement
Implementing change
Measuring improvement
We're here to help
Our digital sustainability consultancy goes beyond aligning with your eco-friendly mission – it drives it forward. We embed sustainable practices into every aspect of your digital infrastructure, from energy-efficient data management and sustainable web design to eco-friendly cloud solutions.
Our expert guidance ensures that your digital transformation promotes sustainability at every turn, paving the way for a more sustainable future.
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Ready to integrate sustainability into your digital strategy? Contact us today to learn how our expertise can help your business lead in promoting sustainability.
Case studies
Case Study
Reduced annual CO2 emissions by 46.69%
Driving sustainable organic growth through strategic SEO services.
Decrease in annual CO2 emissions
Decrease in average emissions per visitor
Case Study
Dezeen
Build, development and maintenance of Dezeen’s websites.
tonnes of CO2 saved per year
reduction in page load time
FAQs
Digital sustainability refers to the practice of reducing the environmental impact of digital products, platforms, and operations. It includes actions like optimising websites for lower energy consumption, using green hosting, and streamlining data usage to reduce carbon emissions.
Our service is your compass in the digital green revolution. We dive deep, assessing your current digital footprint, pinpointing areas for economic improvement, and crafting bespoke strategies that blend seamlessly with your business goals. From energy-efficient data management and sustainable web design to eco-friendly cloud solutions and beyond, we’re here to guide your journey to digital sustainability.
Embracing sustainable digital practices can lead to several benefits for your business, including reduced operational costs through energy efficiency, enhanced brand reputation among environmentally conscious consumers, and compliance with emerging regulations on digital sustainability. Plus, it positions your business as a leader in the transition towards a more sustainable future, potentially unlocking new market opportunities.
Digital activity already accounts for around 2% of global carbon emissions, a figure on par with the aviation industry. Addressing this proactively strengthens your ESG credentials, reduces costs, enhances performance, and boosts brand reputation among conscious consumers and investors.
Some of our clients have seen up to 89% reductions in digital carbon emissions. Even small changes, such as image compression, streamlined UX, or more efficient hosting, can lead to major environmental and performance gains over time.
Quite the opposite. A leaner digital experience often results in faster load times, higher conversion rates, and lower bounce rates, while maintaining or improving your visual identity and accessibility.
Not at all. While larger businesses tend to have larger sites which are more likely to create a bigger footprint, small sites can generate surprisingly large footprints depending on how they’re built, managed and maintained. Whether you’re a fast-scaling start-up or an established enterprise, optimising your digital operations for sustainability makes sense commercially, reputationally, and environmentally.
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