Pebbles, a start-up boutique consultancy in the Insurance space, was looking to create a brand to communicate the story behind their name, their vision and values. We gave them a brand foundation with which to go to market. We crafted a brand that could be built on in the future and translated that into a website design that could be immediately built but left scope for future development.
- Brand development – We carried out a fast-paced brand development phase to produce an identity for Pebbles that spoke to their audiences. As Pebbles is a start-up and a service-based company, illustrating services can be difficult. We designed some illustrations as part of the brand to address this.
- Speed of development – We designed the website around a Bootstrap development framework to allow for fast-paced development for a start-up budget. Using this approach ensured we could create something at page, but future-proof on a platform where the Pebbles site could evolve. We integrated the frontend with a WordPress CMS.
- Consistency – We wanted the Pebbles team to be able to present the brand consistently across all touchpoints. So, included in the output for the project were LinkedIn banners, email signatures and a master presentation deck for sales activity, as well as all the logo files and a set of Brand Guidelines.