With AI overviews now answering most queries before a user ever even clicks, the rules of search visibility have changed.
In this episode of our AI mini-series, Digital Consultant Brad King and SEO Specialist Christian Walsh dig into how AI has completely reshaped search. From zero-click behaviour to prompt processing, they unpack what GEO actually involves and the practical steps teams can take to keep their visibility as search continues to evolve.
Watch the episode to discover:
- How AI overviews are cutting clicks and changing the search landscape
- What GEO really is and how it differs from SEO
- How LLMs interpret prompts across user intent
- A practical, test-and-learn GEO workflow for sustained visibility
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