The paid media landscape has shifted dramatically. What once required manual keyword bidding, audience guessing, and weeks of optimisation now happens in days.
In this episode of our AI mini-series, senior PPC specialist Daniel Cook and paid social specialist Retika Majed explore how AI is fundamentally changing their day-to-day work and why the best campaigns come from combining algorithmic power with human judgment.
Watch the episode to discover:
- How modern specialists are thinking beyond traditional methods
- Why AI should handle execution while experts remain focused on strategy
- The role of human judgment in creative quality, brand voice and resonance
- How experts can filter, refine, and optimise to avoid wasting budget
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