What Our PPC Audits Cover
Our PPC audits leave no part of your paid search strategy unchecked. We combine data analysis with strategic insight to help you understand where your ad spend is driving value — and where it’s being wasted.
Account & Campaign Structure
Keyword Targeting & Search Intent
Ad Copy & Creative Performance
Bid Strategy & Budget Efficiency
Audience Targeting & Segmentation
Conversion Tracking & Analytics
Cross-Channel & Device Insights
Actionable Recommendations
Case studies
Unlocking high-value opportunities with insight-led PPC.
increase in ROAS
increase in PPC opportunity value
Driving lead generation and brand awareness through integrated PPC, display and video advertising.
increase in conversion rate
reduction in cost per conversion
An impactful PPC strategy that skyrocketed revenue and drove exceptional results.
increase in revenue
ROAS
What our client said
FAQs
Our PPC audit services include optimising account settings, bid strategies, ad copy, match types, negative keywords, conversion tracking, and more. We provide a comprehensive review to identify optimisation opportunities.
A PPC audit highlights strengths and weaknesses in your campaigns, allowing us to refine your bidding strategy, improve ad copy, and enhance landing pages to increase your conversion rate and overall ROI.
Our PPC audits provide a snapshot of your Bing/Google Ad account’s performance, highlighting key areas for improvement and offering actionable recommendations to enhance your PPC strategy.
We audit all major paid search and advertising platforms, including Google Ads, Microsoft Advertising (Bing), Meta (Facebook and Instagram), LinkedIn, and Amazon. If your brand runs ads across multiple networks, our audit provides a unified view of performance across every channel.
That depends on the size and complexity of your account. The best bet is to get in contact with us so we can discuss your exact needs. However long it takes, you’ll receive a full report outlining key findings, opportunities, and actionable recommendations to improve ROI and campaign structure.
To conduct an audit, we’ll need access to your ad accounts, analytics, and conversion tracking setup. This allows our specialists to review real performance data and ensure every insight is accurate and actionable.
Yes! Our PPC team can manage the entire optimisation process, from campaign restructuring and ad testing to ongoing paid search management. Whether you want us to handle everything or support your in-house team, we’ll ensure every change drives measurable performance gains.
We recommend auditing your accounts at least once every six months, or whenever there’s a major change in your marketing goals, product range, or target audience. Regular audits keep your campaigns efficient, competitive, and aligned with your wider business objectives.
We're here to help
Our Pay Per Click audit process starts with understanding your business goals. We then dive deep into your ad accounts, analysing account structure, ad copy, match types, and more. Our detailed reports offer insights and a clear action plan to enhance your PPC campaigns, improve conversion rates, and reduce wasted spend.
We also offer ongoing support to manage PPC campaigns efficiently and ensure long-term cost effectiveness. All our strategies are data driven, helping you make informed decisions that align with your goals. Whether you need a one-off PPC audit or ongoing paid advertising management, our team is ready to help.
Start the conversation
Ready to conduct a pay-per-click audit and start the journey to optimizing your PPC accounts? Contact us today to see how our PPC specialists can boost your campaign performance.
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