Google Shopping Agency | Elixirr Digital

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Maximise your sales with targeted Google Shopping Ads services

Google Shopping Ads are designed to capture attention and drive conversions by showcasing your products with images, titles, and prices right at the top of search results. These ads are highly effective for eCommerce businesses looking to increase visibility, drive qualified leads, and boost sales. In fact, shopping ads typically demonstrate lower CPCs and deliver higher ROAS than traditional campaigns.

With our Google Shopping management services, we optimise every aspect of your campaign, from product feed setup to continuous ad optimisation, ensuring your ad spend delivers the best possible return on investment.

Our process

Getting results from Google Shopping takes more than just setting up ads. It’s about putting the right foundations in place, paying attention to the details, and knowing how to keep campaigns performing over time. Our role as a shopping agency is to guide commerce businesses through that process.

1. Feed Optimisation

Every great campaign starts with a strong foundation. We begin by reviewing and improving your Google Shopping feeds, making sure your data is accurate, clean, and well-structured. This includes fixing errors, adding missing attributes, and ensuring your feed meets Google’s requirements. With proper feed optimisation, your products have a far better chance of appearing for the right searches.

2. Crafting Product Titles That Perform

Your product title is one of the most important elements in whether your ad shows up in Google search. We carefully write and refine titles to include the right keywords and details (such as brand, size, and colour), balancing search relevance with shopper appeal. The goal is simple: to make your products stand out and encourage clicks from the right audience.

3. Building High-Impact Product Listing Ads

With the feed and titles in place, we set up and manage targeted product listing ads. These are designed to put your products in front of ready-to-buy shoppers, and often deliver lower CPCs and higher ROAS than traditional text-based campaigns. We tailor bidding strategies, segment campaigns, and structure ad groups so your budget is used as efficiently as possible.

4. Continuous Monitoring and Optimisation

Google Shopping campaigns aren’t “set and forget.” As a hands-on shopping agency, we constantly monitor performance, analyse search terms, and adjust bids to keep results moving in the right direction. From optimising product groups to testing creative approaches, we ensure your campaigns adapt to shifts in customer behaviour and seasonal demand.

5. Driving Measurable Growth for Commerce Businesses

For commerce businesses, the bottom line is growth. Our process is built around boosting visibility, increasing qualified traffic, and maximising return on ad spend. By combining strategy with ongoing optimisation, we make sure your campaigns not only perform, but scale with your business.

We're here to help

Our approach to Google Shopping is data-driven and tailored to your specific needs. We handle everything, from setting up your Google Merchant Centre and managing product listings to running successful Google Shopping campaigns. Our team of eCommerce experts will monitor and optimise your campaigns for higher click-through and conversion rates, providing monthly reporting on your campaign performance.

Start the conversation

Ready to elevate your eCommerce business with Google Shopping Ads? Contact us today to learn how we can help you achieve your goals.

What our client said

Working with Elixirr has been transformative for our PPC strategy. Their deep understanding of our unique dual offering—commuters and leisure—has allowed us to shift perceptions of Uber Boat by Thames Clippers, showcasing it as an unforgettable experience rather than just a service. The results speak for themselves: remarkable revenue growth, a record-breaking ROAS, and a year-round boost in conversions. Their collaborative approach and data-driven insights have given us the confidence to explore new opportunities and elevate our digital presence. We’re excited to continue this partnership and build on the incredible success we’ve achieved together so far.

Alexandra Delgado, Senior Marketing Manager, Uber Boat by Thames Clippers

Case studies

View all case studies

Stairlift installed along a wooden staircase in a bright home interior.

Case Study

Stannah

Driving lead generation and brand awareness through integrated PPC, display and video advertising.

+ 26 %

increase in conversion rate

30 %

reduction in cost per conversion

Display

PPC

Programmatic Advertising

Video

Man in tropical shirt taking photos on a river ferry.

Case Study

Uber Boat by Thames Clippers

An impactful PPC strategy that skyrocketed revenue and drove exceptional results.

91.94 %

increase in revenue

10.44

ROAS

Travel & Tourism

|

PPC

Case Study

Hiizzy

A multi-channel digital marketing strategy designed to raise brand awareness and drive property listings and viewings.

23

property listings in first three months

Property & Real Estate

|

Paid Media

PPC

SEO

FAQs

What makes Google Shopping Ads different from regular Google Ads?

Google Shopping Ads feature images, titles, and prices, making them more eye-catching and effective for eCommerce businesses selling physical products, compared to the text-based format of regular Google Ads.

How do you optimise my Google Shopping campaigns?

We optimise your campaigns through continuous monitoring, keyword analysis, and product feed improvements, ensuring your ads reach the right target audience and deliver a high return on ad spend.

What kind of results can I expect from a Google Shopping campaign?

You can expect higher click-through rates, improved conversion rates, and increased visibility across Google’s platforms, ultimately leading to more qualified leads and boosted sales.

Do you need a big budget to run Google Shopping ads?

Not at all. While larger budgets can scale results quickly, Google Shopping campaigns can be effective at many different spend levels. We tailor strategies to your goals and ensure every pound of ad spend works as efficiently as possible.

Can you manage my product listing ads if I already have a feed set up?

Yes. Whether you’re starting from scratch or already running campaigns, we can take over feed management, optimise your product titles, and restructure your product listing ads to improve performance.

What industries or types of businesses can benefit most from Shopping ads?

Any business with a product catalogue can benefit; from fashion and homeware to electronics and specialist goods. If your customers are searching on Google, Shopping ads can help you reach them.

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