Our YouTube advertising workflow
Every successful campaign starts with a clear process that guides every step, from the first conversation to long-term growth. Here is how we work with you to build campaigns that are creative, targeted, and measurable.
We start by getting to know your goals and your audience. Together we decide what success looks like, what formats make sense, and how to balance budget with reach. This gives your campaign a clear foundation.
The first five seconds of a video matter more than anything. Our team works with you to storyboard and produce content that is engaging, memorable, and tailored to the way people actually use YouTube.
Once your creative is ready, we set up targeting that ensures your ads are being seen by the right people. Whether it is demographics, interests, behaviours, or remarketing lists, we make sure your spend is focused where it can make a real difference.
When everything is aligned, we launch your campaign. At this stage, we focus on smooth execution, monitoring early performance, and adjusting bidding strategies so your budget is being used efficiently.
Every campaign can be improved. We run ongoing tests to see what performs best, from different video lengths to the placement of calls to action. These insights allow us to refine your ads and boost results over time.
Clear reporting is part of how we work. You will see exactly how your campaign is performing, with metrics like view-through rates, cost per view, conversions, and brand lift. This helps you understand the value of your investment and where to focus next.
YouTube should not sit in a silo. We connect your video activity with your wider marketing mix, making sure it supports search, paid social, and content strategies. This creates a joined-up approach that moves people from awareness through to conversion.
Success is not always immediate. We track how YouTube contributes to longer customer journeys and multi-touch conversions, so you have a fuller picture of impact. This helps prove ROI beyond surface-level metrics.
The digital landscape changes quickly. Our role is to keep your campaigns moving forward with new ad formats, fresh creative ideas, and smarter targeting approaches. As your business grows, your YouTube strategy grows with it.
Types of YouTube ads
When you choose to advertise on YouTube, it’s important to select the right ad format to engage your audience effectively. As a marketing agency experienced in YouTube marketing, we guide you through the options and build campaigns designed for impact.
Skippable video ads
The most common format, these skippable in-stream ads play before, during, or after a YouTube video. Viewers can skip after five seconds, and you’re only charged when they watch beyond that point or interact with the ad. This makes them a cost-effective way to reach a broad audience.
Non-skippable in-stream ads
These ads ensure your full message is seen, as viewers must watch before continuing to their chosen content. Ideal for brand awareness campaigns where visibility is key.
Bumper ads
Short, impactful spots of up to six seconds that run before a YouTube video. Perfect for concise storytelling and reinforcing brand recall.
Discovery ads
Appear in YouTube search results, related videos, or the mobile homepage. These ads blend seamlessly with organic content, capturing attention when users are actively searching or exploring.
Overlay & companion ads
Non-intrusive banners or text ads that display over a video or alongside it, complementing your broader YouTube marketing strategy.




We're here to help
Our team specialises in crafting campaigns that deliver maximum impact, leveraging compelling video content and precision targeting to reach the right audience at the right time
We’ll work closely with your team to amplify your brand’s presence and drive measurable results. Whether you’re new to video advertising or you’re refining your approach, we’ll help you achieve your goals with confidence.
Start the conversation
Let’s work together to elevate your brand with powerful YouTube advertising campaigns.
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What our client said
Case studies

Case Study
Stannah
Driving lead generation and brand awareness through integrated PPC, display and video advertising.
increase in conversion rate
reduction in cost per conversion

Case Study
Uber Boat by Thames Clippers
An impactful PPC strategy that skyrocketed revenue and drove exceptional results.
increase in revenue
ROAS

Case Study
Hiizzy
A multi-channel digital marketing strategy designed to raise brand awareness and drive property listings and viewings.
property listings in first three months
FAQs
YouTube offers massive reach, with over 2 billion monthly users, and versatile ad formats. Whether your goal is awareness, engagement, or conversion, YouTube can be highly effective if approached strategically.
YouTube offers unmatched access to a global, engaged audience. With the right YouTube advertising campaigns, you can showcase your products or services, build brand awareness, and drive conversions – all on the world’s second-largest search engine.
Targeting is one of YouTube’s biggest strengths. You can reach people by age, gender, location, or household income, but also by interests, purchase intent, and online behaviours. Remarketing allows you to re-engage viewers who have already interacted with your brand, while custom intent targeting lets you reach people actively searching for what you offer.
From skippable and non-skippable in-stream ads to discovery ads and bumper ads, the best option depends on your goals. Our team tailors ad content to your objectives, helping your video advertising efforts resonate and convert.
Some results, like impressions and views, can be seen almost immediately after launch. Performance indicators such as conversions and return on ad spend typically take a few weeks of optimisation to stabilise. We monitor your campaigns closely from day one and adjust as needed to improve results quickly.
Not necessarily. If you already have video content, we can adapt it for ad formats. If not, we can help you create professional ads from scratch, or build simple, effective campaigns using existing brand assets like images and copy.
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