What is generative search optimisation?
Generative Engine Optimisation (GEO) is the next stage in search visibility, designed for the era of AI-powered search. While traditional SEO focuses on ranking pages within search engines, GEO fine-tunes your digital presence so AI agents and large language models can understand, remember, and cite your brand in their responses.
The main differences can be summed up as:
Traditional SEO
Traditional SEO is the foundation of digital visibility. It focuses on improving rankings within search engines by optimising on-page content, technical structure, and backlinks. A strong SEO agency strategy helps brands attract traffic through keywords, intent, and authority, ensuring every page is discoverable and relevant. These SEO services remain essential, but they’re primarily designed for ranking in lists of links, not for the new world of AI-powered search.
GEO
GEO builds on those same principles but redefines them for AI search. It fine-tunes your digital presence for large language models, enabling AI agents and multi-agent systems to accurately understand, quote, and represent your brand in AI overviews and conversational answers. Instead of chasing clicks, GEO focuses on being referenced, creating optimised content and content structuring that align with how AI interprets natural language and completes complex tasks.
Our Approach to GEO Success
Every client starts from a different place, but the goal is the same: Better visibility, stronger credibility, and lasting performance. Our GEO approach builds on, and enhances, your existing SEO performance, adding new layers of structure, authority, and visibility to help your brand stand out in an increasingly complex search landscape.
Third-party mentions
We secure placements for our clients across trusted industry platforms, reviews, and “best-of” lists, building authority where AI overviews and search engines look for reliable sources.
AI-preferred content
We craft high-performing formats such as how-to guides, comparison pages, and data studies that AIs love to cite. This ensures your brand’s optimised content is surfaced in relevant, question-based results.
Facts and statistics
We weave verified data and measurable insights into every project, giving AI search models the factual depth they need to confidently reference your brand as a trusted source.
Multi-platform presence
Visibility doesn’t stop at your website. We expand your reach across YouTube, Reddit, and other platforms that feed multi-agent systems, amplifying brand signals for stronger LLM SEO performance.
Structured information
From schema markup to Q&A layouts, we design content structuring that makes your pages easy for AI agents to parse and quote, ensuring your brand appears where users look for authoritative answers.
Fresh content
We continuously update and refine content to stay relevant to the short-term and long-term memory cycles of large language models. This keeps your brand active in the evolving landscape of AI-powered search.
How we deliver GEO results
We can run GEO alongside your existing SEO strategy, or run GEO as it’s own service entire. Either way, the goal is to make sure every optimisation contributes to lasting visibility across both search engines and emerging AI platforms. Our process is designed to move from understanding where you are today, to implementing structured improvements, to scaling your visibility in a measurable way.
Case studies
Harnessing the power of AI to boost SEO visibility and revenue.
Increase in LLM sessions YoY
Increase in purchases through LLMs YoY
FAQs
We focus on visibility across leading platforms including ChatGPT, Perplexity, Gemini, Claude, Google AI search, Microsoft Copilot, and other emerging tools. Our approach evolves as new engines and features appear.
Schema markup and structured data help both search engines and AI models understand your content. By tagging products, services, FAQs, and reviews in a consistent way, you make it easier for them to surface your brand.
Yes. GEO is designed to increase the chance your business is referenced in AI-generated responses and conversational results. By aligning content, authority signals, and technical setup with how LLMs work, we position your brand as a trusted source.
We look beyond rankings. Success is measured through citations, mentions, visibility in AI-driven search, and overall brand presence across generative platforms. We also report on leads and conversions so you can see the commercial impact.
Most businesses see movement within three to six months. Early improvements often come from technical and structured data fixes, with content and authority building driving longer-term visibility.
Any organisation can benefit. Smaller businesses can use GEO to gain visibility quickly, while larger enterprises use it to protect and expand their reach.
No. GEO builds on the foundations of SEO. You still need technical optimisation, quality content, and authority signals for search engines. GEO extends that so your business is also discoverable in generative AI platforms.
It’s not about volume but relevance. FAQs, summaries, and guides are often the most effective formats for AI-driven search. We’ll help set the right cadence so you produce enough to stay visible without overloading your team.
We're here to help
Search is no longer about matching keywords, it’s about understanding context. As AI-powered search continues to evolve, visibility depends on how well your brand communicates expertise in natural language, how your content is structured, and how confidently AI can reference it. GEO ensures that your digital presence keeps pace with this change.
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