What’s Included in a Content Strategy
An effective content marketing strategy brings structure and clarity to how you communicate your brand’s story. We combine creative thinking, SEO insight, and audience research to deliver strategies that perform today and set you up for long-term success.
Audience & Market Research
Every strategy starts with understanding who you’re talking to. We analyse your target audience, industry landscape, and competitors to identify where your content can stand out and how it can move customers from awareness to action.
Keyword Research & Search Intent
We conduct in-depth keyword research to uncover the topics and questions your audience is searching for. By aligning your content with real search behaviour, we help your brand appear in relevant results — increasing visibility and engagement.
Content Audit & Gap Analysis
We review your existing assets to pinpoint what’s performing, what’s underused, and what’s missing. This ensures every future piece of content adds real value to your content plan rather than duplicating effort.
Content Planning & Roadmap
Using insights from research and audit data, we build a strategic content plan that maps out priorities, formats, and publishing cadence. This roadmap guides how you’ll create content that resonates with your audience and supports measurable business goals.
Creative Content Development
Our strategists collaborate with our writers and designers to produce creative content that elevates your message, from thought leadership articles and white papers to video, infographics, and interactive experiences. Each asset reinforces your brand voice and strengthens brand awareness.
Social Content & Distribution
We don’t stop at creation. We craft social content and distribution plans that ensure your message reaches the right people, on the right platforms, at the right time, amplifying reach and engagement beyond your website.
Measurement & Continuous Improvement
Great strategies evolve. We track content performance against your KPIs, monitor rankings and engagement, and refine your approach over time. This ongoing optimisation helps your content stay relevant, visible, and effective for the long term.
Case studies
A new luxury brand brought to life online with striking design and seamless functionality.
A tailored GenAI solution enabled rapid, automated campaign creation.
faster content production
user relevance achieved through AI segmentation
A focused SEO strategy delivered fast improvements in search rankings, website traffic, and lead generation.
increase in average monthly organic leads
increase in keywords ranking in the top 3
What our client said
FAQs
A content strategy is a comprehensive plan that outlines how your content will be created, managed, and shared to achieve your business goals. It’s essential because it ensures all your content marketing services are aligned and working towards the same objectives, ultimately maximising your ROI.
We begin with a thorough content audit to assess your current materials. From there, we identify gaps and opportunities, even refining your existing content to better align with your brand’s goals and enhance user experiences.
Our personalised approach sets us apart. We take the time to understand your brand, industry, and target audiences. This deep understanding allows us to develop custom strategy services that integrate seamlessly with your overall marketing campaigns, driving sustained growth and engagement.
Timelines vary depending on your goals and existing content. A typical strategy project takes between four and eight weeks long enough for in-depth analysis and planning, but focused enough to start producing results quickly. We’ll be able to give you a much better indication of timelines based as we explore your exact needs.
Yes. As a full-service content marketing agency, we don’t just plan, we execute. Once your strategy is in place, our creative and SEO specialists can create content across multiple formats, from articles and guides to video and social content, ensuring every piece fits seamlessly within your overall content plan.
Absolutely. If you already have a content framework in place, we can review, refine, and re-optimise it. This often includes updating your keyword research, auditing existing assets, and refreshing your content plan to match your evolving business goals.
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At Elixirr Digital, we combine creativity with data-driven insights to ensure your digital marketing efforts deliver measurable results. Our expertise in digital strategy, SEO content and social media can help boost your organic traffic and generate meaningful leads.
Partner with us to develop a cohesive content strategy that amplifies your brand’s voice and enhances your users’ experiences.
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