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Guide

Digital Sustainability: How To Shrink Your Footprint & Enhance Business Value

Digital operations are now responsible for 2% of global carbon emissions, which is around the same as the aviation industry. But the same digital tools accelerating that impact can also be re-engineered to mitigate it.

This guide explores how businesses can align digital innovation with environmental responsibility, enhance brand reputation, reduce operational costs, and improve ROI, all while building a sustainable future. Whether you’re just beginning your sustainability journey or ready to take it to the next level, this is your starting point.

What’s inside the guide?

  • The business case for digital sustainability – Discover how companies embracing sustainability outperform competitors in ROI, customer retention, value and investor confidence.
  • High-impact areas to optimise – Learn where your digital emissions come from (including website performance, hosting infrastructure, and data storage), and how to reduce them.
  • Challenges and how to overcome them – From upfront costs to internal resistance, understand the common barriers and how to turn them into opportunities.
  • Auditing your digital carbon footprint – See how our audit approach helps clients reduce emissions by up to 89%.
  • Actionable best practices – Practical steps for improving hosting, design, content delivery, and performance, with real metrics to back the results.
  • How to measure success – Guidance on tracking environmental and business outcomes post-implementation.

Ready to reduce your digital carbon footprint and unlock long-term value?

Download the guide and take your first step toward a more sustainable digital future.

Download the guide

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Authors

James Carr

Senior SEO Specialist

James is our Senior SEO Specialist, and has worked in marketing since 2011. With a background including web development to content writing (and everything in between), he brings a well-rounded, consistent approach to SEO.

He also leads on digital sustainability and accessibility, helps define how we use AI internally, and is a two-time industry award finalist (UK Search Awards 2024, and The Drum Awards 2025).

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