A Leading Native Advertising Platform

The client is a leading native advertising platform delivering premium financial and business content. Trusted by global brands and publishers, they provide contextually relevant advertising across high-quality media outlets, reaching millions worldwide.

With operations across the UK, US, and Australia, their infrastructure must scale reliably and cost-effectively to support global traffic and partner demands.

The challenge

Digital advertising platforms must handle unpredictable traffic while meeting advertiser demands for high performance and uptime.

For this client, cloud spending was rising and infrastructure deployments were manual and slow. Disaster recovery capabilities were minimal, making change risky. They needed to cut costs while improving scalability, resilience, and speed. Their cloud estate required re-architecture to support growth, automation to accelerate deployment, and a reliable plan for rapid recovery.

The solution

We embedded a cloud and DevOps specialist directly into the client’s team. Working side by side with their developers, we:

• Rebuilt infrastructure provisioning using automated scripts.
• Introduced scalable computing solutions.
• Scoped and delivered a disaster recovery strategy.
• Advised on migration to more efficient server technology, now in testing.

Security services

Alongside optimisation, we continue to deliver AWS security services:

• Service desk monitoring: Incoming AWS alarms and security alerts are triaged, with high-risk issues escalated to our Core Team.
• GuardDuty coverage: All high and critical findings are reviewed and resolved promptly.
• Ticket triage and escalation: Routine issues follow documented procedures; out-of-scope alerts are escalated.
• Knowledge management: Procedures are updated continuously based on live incidents.
• Core team involvement: Our experts lead on complex incidents and oversee broader AWS account management.

The impact

Infrastructure that once took hours to deploy now takes minutes. The client has stronger resilience and the confidence to lead infrastructure decisions independently.

Key outcomes include:

• ~30% projected annual AWS cost savings from infrastructure optimisation.
•  60% faster deployments through automation and rebuilt workflows.
• Greater trust from senior stakeholders in managing and scaling cloud infrastructure.

Most importantly, infrastructure has shifted from a bottleneck to a driver of innovation.

Want to become our next success story? Contact us today to find out how we can support your business.