A Global Standards and Certification Provider

Our client is a leading global standards and certification provider, trusted to help organisations demonstrate compliance, build confidence, and accelerate market access.

Their team partnered with us to strengthen PPC performance as a core growth channel, building measurable value through data-driven optimisation.

The challenge

In late 2024, our client sought greater consistency and visibility from their product campaigns.

With campaigns spread across multiple products and budgets stretched thin, the account had reached a point where performance gains were hard to sustain. Conversion tracking also treated all actions equally, making it difficult to separate genuine revenue drivers from lower-value activity. To achieve the next stage of growth, they needed a clearer view of what success looked like.

The solution

We transformed PPC into a driver of measurable growth through a structured optimisation programme:

• Restructured conversion tracking to prioritise high-value actions, giving clear visibility into the activity that truly drove business outcomes.
• Reallocated focus and budget toward core revenue-driving products instead of spreading spend too thinly.
• Streamlined keyword targeting to a focused set of high-converting, relevant terms.
• Optimised ad copy across all campaigns, aligning with top-performing keywords to boost engagement.
• Expanded campaign types strategically, building on search with Performance Max to capture demand across the funnel.
• Introduced enhanced reporting, connecting campaign activity directly to leads, opportunities, and closed revenue, enabling data-led decision-making.

The results

• Our optimisations delivered rapid and sustained growth:
• 1152% increase in ROAS.
• 115% increase in PPC opportunity value since Q4 2024.
• We delivered:
  • 100 leads
  • 41 opportunities
  • Almost £200k of opportunity value in Q2 alone
• Funnel visibility improved significantly, with reporting linking campaign activity to leads, opportunities, and closed-won revenue.

Want to become our next success story? Contact us today to find out how we can support your business.